Paradise Logos and Brands
The image of paradise, tropical islands, and carefree relaxation permeates the visual identity of brands in the “Paradise” section. Resort chains, tourist destinations such as the Maldives, Seychelles, and Bora Bora, and companies that use paradise motifs in their names and symbols comprise this category. Palm trees, turquoise waves, sunset silhouettes, and exotic birds are part of the visual lexicon of brands that promise an escape from everyday life. This section examines the logos of organizations that exploit one of the oldest human images, where white sand and warm oceans represent the ultimate vacation dream.