payment service Logos and Brands
When a buyer taps their phone on a terminal or enters their card details on a website, companies from the “Payment Service” section are working behind the scenes. Venmo, Zelle, Cash App, and Wise (formerly TransferWise) have simplified transfers between individuals to a few taps. At the same time, Afterpay and Affirm have introduced the “buy now, pay later” (BNPL) model, changing the habits of millennials and Generation Z. The logos in this section represent services that have become so integrated into everyday financial transactions that splitting a bill at a restaurant or paying rent through an app has become routine rather than a technological novelty.

