Paytm Logo

Paytm LogoPaytm Logo PNG

A pleasant visual sign of the company encourages cooperation. The Paytm logo demonstrates the ease of making payments and the willingness to work with amounts of any volume. The system has a friendly interface, and even an inexperienced client can understand it.

Paytm: Brand overview

Founded:August 2010
Founder:Vijay Shekhar Sharma
Paytm is an Indian payment system operating in electronic money transactions and online payments for various services. It allows you to replenish your mobile phone account in one click and from anywhere, withdraw money with a card, pay for any tickets, store purchases, and utilities. The service was founded in 2010 by entrepreneur Vijay Shekhar Sharma. The head office of the financial institution is located in Noida, Uttar Pradesh (India).

Meaning and History

Paytm Logo History

The time of the emergence of this e-commerce structure’s logo is considered August 2010, when the payment system appeared. Its development in the Indian Internet space was incredibly rapid, so now it has electronic wallets, physical cards, and its bank. In all cases, the emblem remains the same. Over the long period of its existence, it has changed only once.

What is Paytm?

Paytm is a financial technology company from India. It specializes in mobile payments, online transfers, microloans, online video games, brokerage services, and ticket sales. Its name stands for “pay through mobile.” The founder of the service is an entrepreneur and multimillionaire Vijay Shekhar Sharma, who created it in 2010. The headquarters is located in Noida.

2010 – 2012

Paytm Logo 2010-2012

The debut version of the logo consists of three parts: “Pay,” uppercase “T,” and “M,” separated by a hyphen. The first word is yellow and is a combination of one uppercase and two lowercase letters. The upper segment “T” almost overlaps the adjacent “y,” the right half of which goes under its cap. The “M” is very wide, stretched out, and visually heavy. The black color of the thick lines makes it bigger anyway.

2012 – today

Paytm Logo 2012-present

In 2012, a different logo was adopted based on the same combination of letters. This is because, after the expansion of financial services, changes only affected the design – the name remained the same.

The developers changed the style of personal symbols: they transferred the characters to lower case, left two parts of the name, and separated them by color. One segment is dark blue “pay,” the other is light blue “tm.” Now the letters do not overlap and do not touch at all. The “a” and “t” are played originally: the first has no tail at all, the second has the lower bend cut off, so it looks like a stick with a crossbar.

Paytm: Interesting Facts

Paytm, short for “Pay Through Mobile,” is a digital payments platform that changed how India handles money. Founded in 2010 by Vijay Shekhar Sharma, it began as a mobile and DTH recharge service and grew into a full-fledged financial services company.

  1. Boost After Demonetization: Paytm’s growth skyrocketed after India’s demonetization in 2016, becoming essential for cashless payments almost overnight.
  2. QR Code Payments: Paytm was the first in India to use QR codes for payments, making transactions easier for customers and businesses and encouraging small and medium businesses to adopt digital payments.
  3. More Than Payments: Paytm now offers various services, including a digital wallet, banking, investments, and an online marketplace, broadening its scope beyond recharge services.
  4. Digital Banking: In 2017, Paytm launched a digital bank offering savings and current accounts, debit cards, and online banking, targeting those without traditional bank accounts.
  5. Huge User Base: With hundreds of millions of users and merchant partners in India, Paytm is a key driver of digital payment adoption in urban and rural areas.
  6. Going Global: Paytm has expanded internationally, launching in Canada and Japan to replicate its digital payment success in other countries.
  7. Fintech Innovation: Paytm leads in fintech innovation in India, offering instant transfers, insurance, loans, and more, making financial services more accessible.
  8. Significant Investments: Attracting major investors like SoftBank, Alibaba, and Berkshire Hathaway, Paytm is one of India’s most valuable startups.
  9. Financial Inclusion: Paytm has helped bring digital payment solutions to rural and semi-urban areas, integrating millions into the formal financial system.
  10. E-commerce Expansion: Paytm Mall is its online shopping platform, competing with other e-commerce giants and aiming to meet all consumer needs in one place.

Paytm has significantly influenced India’s digital and financial landscape, making everyday transactions convenient and inclusive.

Font and Colors

Paytm Emblem

The current version of the logo almost coincides with another online payment system’s color scheme – the well-known PayPal. The American company even sued Paytm because of this. First, there is a continuous spelling of a two-part name with the word “Pay” in both cases. Secondly, there is a clear division between dark blue and light blue. The only difference is in the form of submission of signs: for PayPal – lowercase are combined with uppercase, for Paytm – only lowercase is used.

The logo is written in a bold sans serif typeface from the Roboto category, designed by Christian Robertson. This typography is chosen for all Paytm offshoots. The only difference between them is in the writing style. The font reads well on displays on digital devices of all sizes, so the management preferred it.

Paytm Symbol

The original palette consists of two colors: Prussian Blue (# 042e6f) and Cyan blue (# 00baf2). Although at first glance both seem to match the PayPal gamut, they are still not identical, as the competitor has different technical shades: Medium Dark Blue (# 002d8b) and Cyan (# 009be1).

Paytm color codes

Medium Dark BlueHex color:#002d8b
RGB:0 45 139
CMYK:100 68 0 45
Pantone:PMS 286 C
CyanHex color:#009be1
RGB:0 155 255
CMYK:100 31 0 12
Pantone:PMS 299 C