Paytm is an Indian payment system operating in electronic money transactions and online payments for various services. It allows you to replenish your mobile phone account in one click and from anywhere, withdraw money with a card, pay for any tickets, store purchases, and utilities. The service was founded in 2010 by entrepreneur Vijay Shekhar Sharma. The head office of the financial institution is located in Noida, Uttar Pradesh (India).
Meaning and History
The time of the emergence of this e-commerce structure’s logo is considered August 2010, when the payment system appeared. Its development in the Indian Internet space was incredibly rapid, so now it has electronic wallets, physical cards, and its bank. In all cases, the emblem remains the same. Over the long period of its existence, it has changed only once.
2010 – 2012
The debut version of the logo consists of three parts: “Pay,” uppercase “T,” and “M,” separated by a hyphen. The first word is yellow and is a combination of one uppercase and two lowercase letters. The upper segment “T” almost overlaps the adjacent “y,” the right half of which goes under its cap. The “M” is very wide, stretched out, and visually heavy. The black color of the thick lines makes it bigger anyway.
2012 – present
In 2012, a different logo was adopted based on the same combination of letters. This is because, after the expansion of financial services, changes only affected the design – the name remained the same.
The developers changed the style of personal symbols: they transferred the characters to lower case, left two parts of the name, and separated them by color. One segment is dark blue “pay,” the other is light blue “tm.” Now the letters do not overlap and do not touch at all. The “a” and “t” are played originally: the first has no tail at all, the second has the lower bend cut off, so it looks like a stick with a crossbar.
Font and Color of the Emblem
The current version of the logo almost coincides with another online payment system’s color scheme – the well-known PayPal. The American company even sued Paytm because of this. First, there is a continuous spelling of a two-part name with the word “Pay” in both cases. Secondly, there is a clear division between dark blue and light blue. The only difference is in the form of submission of signs: for PayPal – lowercase are combined with uppercase, for Paytm – only lowercase is used.
The logo is written in a bold sans serif typeface from the Roboto category, designed by Christian Robertson. This typography is chosen for all Paytm offshoots. The only difference between them is in the writing style. The font reads well on displays on digital devices of all sizes, so the management preferred it.
The original palette consists of two colors: Prussian Blue (# 042e6f) and Cyan blue (# 00baf2). Although at first glance both seem to match the PayPal gamut, they are still not identical, as the competitor has different technical shades: Medium Dark Blue (# 002d8b) and Cyan (# 009be1).