retailing corporation Logos and Brands

Large corporations that manage a portfolio of retail brands under a single umbrella are grouped in the “Retailing Corporation” section.

Inditex (Zara, Massimo Dutti, Bershka), LVMH (Sephora, Le Bon Marché), Schwarz Group (Lidl, Kaufland), and Ahold Delhaize own dozens of brands. Yet the parent companies’ corporate logos remain invisible to the average buyer. The brands in this section are aimed at the financial and business community, where their corporate emblems appear in annual reports, stock exchange tickers, and investor materials. The difference between a storefront and a holding company headquarters is reflected in the consumer logos and the parent company’s strict corporate branding.