stuffed animals Logos and Brands

Soft toys, from teddy bears to collectible figurines, define the theme of the Stuffed Animals section. Build-A-Bear Workshop, Jellycat, Steiff, Squishmallows, and TY Beanie Babies have created brands that evoke an emotional response in children and adult collectors alike. Founded in 1880, Steiff is considered the pioneer of the plush toy industry, and the button in the bear’s ear has become one of the world’s oldest quality marks. Squishmallows and Beanie Babies have turned soft toys into mass collectibles and resale items, and consumers associate the brands’ logos with warmth, tactile comfort, and childhood nostalgia.