wrestler Logos and Brands
Professional wrestlers who have built personal brands around their stage personas make up the “Wrestler” section. Dwayne “The Rock” Johnson, John Cena, Steve Austin, The Undertaker, and Rey Mysterio have created visual identities, from logos on T-shirts to masks and gestures, that generate millions in merchandising. Each wrestler is a walking brand with a trademark, a “finisher” (signature move), and a catchphrase. The Rock’s transition to cinema proved that a wrestling brand can be converted into a Hollywood career. The logos in this section capture the athletes’ personal symbols, blurring the line between the athletes and the fictional characters in and out of the ring.
