WWE Logos and Brands

World Wrestling Entertainment, the world’s largest wrestling promotion with annual revenues of over $1.3 billion, occupies the “WWE” section. Founded as the Capitol Wrestling Corporation in 1952 and transformed into a global empire by Vince McMahon Jr. in the 1980s, the company rebranded from WWF to WWE (after a dispute with the World Wildlife Fund). A merger with UFC under TKO Group Holdings (2023) created a combat sports and entertainment conglomerate. Raw, SmackDown, NXT, and WrestleMania generate content for television channels and streaming platforms. This section documents the visual history of the company, whose scratch logo, “Attitude Era,” and modern minimalist WWE sign reflect the brand’s evolution from underground shows to NYSE listings.