zoo Logos and Brands

Zoological gardens and wildlife parks, from centuries-old city zoos to modern safari parks and breeding centers, define the content of the “Zoo” section. The San Diego Zoo, Bronx Zoo, London Zoo, Singapore Zoo, and Berlin Zoological Garden have built brands that attract millions of visitors each year. Zoo logos feature animal silhouettes, from pandas and elephants to flamingos and gorillas, visually promising an encounter with wildlife in an urban setting. The San Diego Zoo Safari Park and Chester Zoo are leaders in endangered species conservation, and modern zoos increasingly emphasize their conservation missions. The brands in this section represent institutions that balance entertainment, education, and biodiversity conservation.