TAR Aerolineas Logo PNG
The TAR Aerolíneas logo shows a company confidently writing a new chapter in Mexico’s aviation history. The carrier’s primary goal is to provide free, fast, and easy travel within the country and beyond.
TAR Aerolineas: Brand overview
Created in 2011 to revolutionize regional air travel, TAR Aerolíneas has quickly become a prominent player in the Mexican aviation industry. Headquartered in Queretaro, TAR Aerolíneas operates strategic flights from major cities such as Guadalajara, Monterrey, and Puerto Vallarta and offers scheduled flights to 34 domestic destinations.
In April 2012, Link Corporación Áerea received authorization from the Mexican government to operate scheduled flights, which set the stage for the emergence of TAR Aerolíneas. Seizing the opportunity, Link immediately purchased three Embraer ERJ 145 aircraft, each seating 50 passengers, and prepared to make a name for itself in the aviation industry.
The long-awaited launch of TAR Aerolíneas took place on March 3, 2014, when the airline flew from Queretaro to Guadalajara, marking the beginning of a transformative journey.
Since its first flight, TAR Aerolíneas has experienced rapid growth, expanding its route network to 19 Mexican destinations and operating a fleet of 12 Embraer ERJ 145 aircraft.
From humble beginnings in 2011, TAR Aerolíneas has quickly become a prominent force in the Mexican aviation industry. With a growing fleet and an expanding network of destinations, the airline continues to conquer new heights.
Meaning and History
What is TAR Aerolines?
TAR Aerolíneas, known as Link Conexión Aérea, S.A. de C.V., is an organization deeply rooted in the world of regional aviation in Mexico. Based in Queretaro, the capital of the state of the same name, the company began operations in 2012, making it one of the newest players in the industry. Despite its relatively recent emergence, the company has made significant strides in connecting different regions of Mexico, quickly establishing a strong network of destinations.
2012 – today
The “TAR Aerolíneas” logo tells the story of a Mexican airline’s flight. Its main element is a red feather frozen in motion. Strong and light simultaneously, it sets the tone for the entire composition. The feather’s wide base transitioning into sharp ends evokes freedom and an upward drive. The red color adds an energetic touch, amplifying the feeling of confidence and dynamism. The feather conjures images of soft clouds and travel comfort.
The company’s name is arranged in two lines, resembling steps leading to the sky. “TAR” stands out with bold, slightly italicized letters, as if striving forward. Beneath it, in a thin, elegant line, is the word “Aerolíneas.” This contrast creates a balance between confidence and lightness. The graphic design adds depth to the image.
The gray text emphasizes professionalism, while the red feather brings the design to life. The minimalist font highlights modernity and convenience. Every element in the design is functional and expressive.
The feather appears to unite the earth and sky, conveying the idea of flight that connects worlds. Its precise lines reflect the company’s attention to detail, while its form conveys a sense of speed and lightness.
The logo combines energy and tranquility, simplicity and depth. It creates the image of an airline where comfort and reliability are at the core of its work.
