TechCrunch Logo

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TechCrunch: Brand overview

Founded:June 10, 2005
Founder:Michael Arrington, Keith Teare
San Francisco, California, United States
In 2005, Michael Arrington and Keith Teare, through Archimedes Ventures, founded the TechCrunch website, which quickly became the leading online platform covering the field of technology, start-ups, and venture capital. It gained a reputation for providing up-to-date content on influential technology companies.

In 2011, it organized the TechCrunch Disrupt conference, an annual event known for its startup competition and cutting-edge technology discussions. In 2010, AOL acquired TechCrunch for $25 million, though the platform retained its independence. The ownership baton subsequently passed to Verizon after AOL’s acquisition in 2015 and then to Apollo Global Management as the new custodian in 2021.

TechCrunch expanded its horizons to a global audience with editions in China and Japan and multi-lingual content. Today, under new leadership, TechCrunch remains one of the premier technology news portals, covering established tech giants, growing startups, and prevailing technology trends.

Meaning and History

TechCrunch Logo History

2005- 2011

TechCrunch Logo 2005

2011- 2013

TechCrunch Logo 2011

2013- today

TechCrunch Logo

TechCrunch color codes

Pigment GreenHex color:#15a049
RGB:21 160 73
CMYK:87 0 54 37
Pantone:PMS 354 C