Tennessee Titans is a team of professional American football players. Since 1970, after the merger of AFL and NFL, the club is part of the National Football League and is a representative of the AFC Southern Division. The team was founded in the 1960s and is based in Nashville, Tennessee.
The franchise appeared as an AFL member in Houston, Texas, and was called Houston Oilers. The team stayed there until 1996 until it moved to Tennessee, where it changed its name. First, at Tennessee Oilers, and a year later, at present. The final location of the club was the city of Nashville.
The club’s original owner is Kenneth Stanley Bud Adams. He is the Titans’ life leader and the founder and creator of the American Football League. After his death (in 2013), the team transferred to KSA Industries.
The first renaming of the franchise is related to relocation from Houston – then she changed Houston Oilers to Tennessee Oilers. The second change is caused by the revision of the image and a more harmonious, thoughtful image. The impetus for this step was the desire of the fans. The majority shareholder listened to them and timed the name change to the opening of a new stadium. This allowed him to demonstrate the club’s close relationship with Nashville. This event dates from the 1998th year.
To establish itself with the final version, Adams has appointed an advisory committee to search for the name. The chapter sets the task for him to find a vibrant version that reflects strength, courage, leadership, and other heroic qualities. After two seasons – December 22, 1998 – he announced that the team would be called Titans next year. The selection was made from Tornadoes, Copperheads, South Stars, and Wranglers.
According to the club owner, this option fully meets his criteria: it is tied to the place and personifies masculinity. Indeed, compliance with the city’s image turned out to be 100 percent, as the people of Nashville call Athens of the South because of classical architecture, a full-scale copy of the Parthenon, and a huge number of universities.
Meaning and History
The evolution of the Tennessee Titans logos directly reflects the history of the team and local features. All because their creators tried to emphasize the attachment to the terrain, which serves as a springboard for a sports career. The franchise has seven graphic characters made in official colors – silver-gray, red, white, titanium blue, and dark blue.
1960 – 1961
The concept of the debut logo is built on the oil business. The first version depicts a player in a sports uniform and a wide-brimmed hat instead of a helmet. He is dressed in cowboy boots with spurs. In the right-hand holds the ball, a light brown color. The name of the team “OILERS” is written in white letters on the sweatshirt, located on the background of a large “GO,” a call to move forward. In the background of the emblem is a visible oil company.
1961 – 1968
This version is based on the previous logo: it presents the same elements. The differences touched the details. For example, on the head of a brutal football player is now an oilman’s helmet instead of sweatpants – jeans. The figure is scaled and looks larger than on the previous logo. The color scheme was radically changed: golden disappeared, gray appeared, and dark blue became light.
1969 – 1971
In 1969, a completely new graphic was used. The working helmet has turned into a sports helmet – it is well recognized on the head of the player’s collective image and made in monochrome, without unnecessary details. The only “decoration” is the oil rig, depicted in the same style: strict lines, precise geometry, and wide stripes.
1972 – 1979
During this period, the team received an emblem of a different color, with a redesigned tower shape: it is elongated and narrowed at the top in this version. All black lines of the football player’s head and helmet are blue. The drilling structure received a red-white color and a blue border.
1980 – 1996
The logo introduced in the 1980th year is very concise: it depicts only an oil rig. All other elements are removed. The drilling structure is painted blue, through which white is visible through the background. It has two edging lines – white and red, which goes along the outer contour. The team liked the graphics’ minimalism, so the sign was in use for a long time.
1997 – 1998
This period is the last 18 years of using the tower emblem, although the franchise retained it after moving to Tennessee. The changes made were insignificant: the logo appeared dusty colors, why the colors became muted.
1999 – present
In 1999, the team received a new name, which required rebranding, which also affected symbolism. Artists presented a wholly redesigned design. According to their idea, the logo contains the sun (white circle), three stars (as on the state flag of Tennessee), and a stylized “T” (the first letter in the name of the club). Flames curl after the ball – as if from a comet or solar flares. Due to the shadows, the letter looks voluminous. The colors used in the logo are white, metallic, red, navy, blue, and blue.
Font and Colors of the Emblem
The visual identity of the Tennessee Titans is built on the city’s historical and cultural heritage. The club’s logo reflects the peculiarities of the local industry, namely the oil production business. The concept dates back to 1960 when the team unveiled their first footballer logo in front of oil rigs.
Developing the chosen idea, the designers adapted the emblem to the present day. The current version seems to be simpler in terms of plot and graphic content, but at the same time, it is much more complicated in terms of semantic content. As conceived by the authors, the letter “T” is a stylized oil rig, a circle with rings is a solar disk, and three five-pointed stars are a reference to the Tennessee flag.
The developers of the logo used an author’s font for the T, which has no analogs. Simultaneously, an important part of the letter design is its color: the combination of white and silver-gray made it possible to achieve a 3D effect. This combination also makes the “T” visible against the background of a dark blue circle, from which a light blue flame, similar to the tail of a comet, stretches to the left. The emblem features another official color of the football team – red. He painted three five-pointed stars next to the letter and tongues of fire.