Tennessee Titans Logo

Tennessee Titans LogoTennessee Titans Logo PNG

The bright and recognizable logo of the Tennessee Titans represents a professional American football club from Nashville, founded in 1959. The emblem symbolizes belonging to the state, a close connection of its name’s origin with the myths of Ancient Greece, as carrying the light of victory.

Tennessee Titans: Brand overview

Founded:August 3, 1959
Founder:Amy Adams Strunk
Headquarters:
Nashville, Tennessee, U.S.
Website:tennesseetitans.com

The Tennessee Titans are a team of professional American football players. Since 1970, following the merger of the AFL and NFL, the club has been part of the National Football League and represents the AFC South Division. The team was founded in the 1960s and is based in Nashville, Tennessee.

The franchise emerged as an AFL member in Houston, Texas, and was called the “Houston Oilers.” The team remained there until 1996 before relocating to Tennessee, where it changed its name. Initially to the Tennessee Oilers and a year later to its current name. Nashville became the club’s final location.

The club’s original owner was Kenneth Stanley Bud Adams. He is the lifelong leader of the “Titans” and also the founder and creator of the American Football League. After his death (in 2013), the team was transferred to KSA Industries.

The franchise’s first renaming was associated with the move from Houston – then it changed from Houston Oilers to Tennessee Oilers. The second change was driven by a revision of the image and the creation of a more harmonious, thoughtful persona. The fans’ desire prompted this step. The main shareholder listened to them and timed the name change to the opening of a new stadium. This allowed him to demonstrate the club’s close connection with Nashville. This event is dated to 1998.

To finalize the name, Adams appointed an advisory committee to search for a name. He tasked it with finding a bright option reflecting strength, courage, leadership, and other heroic qualities. After two seasons – on December 22, 1998 – he announced that the team would be called the “Titans” in the following year. The choice was made from Tornadoes, Copperheads, South Stars, and Wranglers.

According to the club owner, this option fully met his criteria: it is tied to the place and embodies masculinity. Indeed, the match with the city’s image was perfect, as Nashville residents call it the Athens of the South due to its classical architecture, a full-scale replica of the Parthenon, and a large number of universities.

Meaning and History

Tennessee Titans Logo History

The evolution of the Tennessee Titans’ logos directly reflects the team’s history and local features. All because their creators strived to emphasize the attachment to the locality, which serves as a springboard for a sports career. The franchise has seven graphic symbols, made in the official colors – silver-gray, red, white, Titans blue, and dark blue.

What is Tennessee Titans?

The Tennessee Titans are a professional sports team formerly known as the Tennessee Oilers, and before that, they played as the Houston Oilers. It is one of four members of the AFC South. Its headquarters and home stadium are located in Nashville, Tennessee.

1960 – 1961

Houston Oilers Logo 1960-1961

The concept of the debut logo is built on the oil business. The first version depicts a player in sports gear and a wide-brimmed hat instead of a helmet. He is dressed in cowboy boots with spurs. In his right hand, he holds a light brown ball. The team’s name, “OILERS,” is written in white letters on a sweatshirt, set against a large “GO,” encouraging forward movement. An oil company is visible in the background of the emblem.

1961 – 1968

Houston Oilers Logo 1961-1968

This version is based on the previous logo: it features the same elements, but the differences concern details. For example, the rugged football player now wears a miner’s helmet instead of a hat and jeans instead of tracksuits. The figure is scaled up and appears larger than in the previous logo. The color palette changed drastically: gold disappeared, gray appeared, and dark blue became light.

1969 – 1971

Houston Oilers Logo 1969-1971

In 1969, a completely new graphic was used. The work helmet turned into a sports helmet – a well-recognized image on the player’s head, made in monochrome, without unnecessary details. The only “decoration” is an oil rig, depicted in the same style: strict lines, clear geometry, and wide stripes.

1972 – 1979

Houston Oilers Logo 1972-1979

During this period, the team received a different colored emblem with a modified tower shape: in this version, it is elongated and narrows upward. All black lines of the player’s head and helmet became blue. The drilling rig received a red-white color and a blue border.

1980 – 1996

Houston Oilers Logo 1980-1996

The logo introduced in 1980 is very concise: it depicts only an oil rig. All other elements are removed. The drilling structure is painted blue, with a white background visible through it. It has two outlining lines – white and red, which run along the outer contour. The team liked the minimalism of the graphics, so the sign lasted a long time.

1997 – 1998

Tennessee Oilers Logo 1997-1998

This period marks the last 18 years of using the tower emblem, although the franchise kept it even after moving to Tennessee. The changes were minor: dusty colors appeared on the logo, making the colors muted.

1999 – today

Tennessee Titans Logo 1999-Present

In 1999, the team received a new name, necessitating a rebranding that also affected symbolism. The artists presented a completely redesigned design. In their concept, the logo contains the sun (a white circle), three stars (as on the state flag of Tennessee), and a stylized letter “T” (the first letter of the club’s name). A flame trails behind the ball – like from a comet or solar flare. Due to the shadows, the letter appears three-dimensional. The logo uses colors: white, metallic, red, dark blue, light blue, and blue.

Font and Colors

Tennessee Titans emblem

The visual identity of the Tennessee Titans is built on the historical and cultural heritage of the city. The club’s logo reflects the characteristics of the local industry, namely the oil business. The concept dates back to 1960 when the team introduced its first logo with a football player against the backdrop of oil rigs.

Developing the chosen idea, the designers adapted the emblem to the present day. The current version seems simpler in plot and graphic content, but at the same time, it is much more complex in terms of meaning. According to the author’s idea, the letter “T” is a stylized oil rig, the circle with rings is the solar disk, and the three five-pointed stars refer to the flag of Tennessee.

Tennessee Titans symbol

The logo developers used a custom font for the letter T, with no analogs. At the same time, an important part of the letter’s design is its color: the combination of white and silver-gray achieves a 3D effect. This combination also makes the letter “T” noticeable against the background of the dark blue circle, from which light blue flame stretches to the left, resembling a comet’s tail. Another official color of the football team, red, is present near the letter, depicting three five-pointed stars and flames.

Tennessee Titans color codes

NavyHex color:#002244
RGB:0 21 50
CMYK:100 65 0 60
Pantone:PMS 282 C
Titans BlueHex color:#4b92db
RGB:68 149 210
CMYK:70 30 0 0
Pantone:PMS 279 C
RedHex color:#c60c30
RGB:213 10 10
CMYK:10 100 100 0
Pantone:PMS 186 C
SilverHex color:#a5acaf
RGB:191 192 191
CMYK:5 0 0 25
Pantone:PMS 877 C Metallic

FAQ

What does the emblem of the Tennessee Titans mean?

The round element of the emblem symbolizes the sun, the three red five-pointed stars represent the Tennessee flag, and the letter “T” stands for “Titans.” The fiery trail stretching behind demonstrates the importance of fire in the myths of Ancient Greece, from which the team’s name originated.

Did the Tennessee Titans change their logo?

No, the Tennessee Titans have not changed their logo since 1999, when the team was finally renamed.

How is the Tennessee Titans logo connected to Greek mythology?

The connection of the logo to the myths of Ancient Greece is expressed in the fiery tail behind the circle. Fire, as it is known, holds special significance in ancient Greek mythology.

Why is Tennessee called the Titans?

The city of Nashville, where the team is based, earned the nickname “The Athens of the South.” To reflect this connection with Ancient Greece, it was decided to name the local football franchise Titans.