Terex Logo PNG
Terex: Brand overview
Originating from the USA, Terex is a well-known material handling equipment manufacturer. It is mainly used in various industries, including construction, infrastructure, mining, transportation etc. The company was founded in 1933 by George Armington and was originally called General Supply and Equipment Company.
Terex is headquartered in Norwalk, Connecticut, and has manufacturing facilities worldwide. The company’s product portfolio includes equipment as diverse as cranes, aerial platforms, material handling machines, rough-terrain elevators, and harbor solutions. These products are sold under well-known brands such as Terex, Genie, Powerscreen, and Demag.
In addition to manufacturing, Terex also offers rental, sales, and support services for its products. Terex equipment is important in numerous global projects covering road construction, mining, oil refining, and utilities.
Over the years, the company has grown organically and through strategic acquisitions of brands such as PPM, Eagle Crusher, Atlas, and CMI. Terex employs approximately 19,000 people and has operations in approximately 50 countries. In 2021, the company had net sales of $3.9 billion, indicating its strong market presence.
At the core of Terex’s mission is to improve productivity and safety on job sites. The company offers a wide range of lifting, positioning, and material-handling equipment to achieve this. 2016, the company rationalized its operations by selling its construction business to Volvo. This strategic move allowed Terex to focus on its core businesses: lifting equipment, aerial platforms, and cranes.
Meaning and History
What is Terex?
It is an American manufacturer of industrial equipment focused on producing machinery for lifting, processing, and transporting materials. The company supplies the construction, mining, and utility sectors with truck cranes, aerial work platforms, crushing and screening plants, and other equipment, combining a broad product range focusing on performance and reliability.
1968 – 1981
1981 – 1983
1983 – today
The Terex logo features a graphic symbol and the company name. On the left is a square with a thin black outline, containing a shape resembling a stylized crown. At the center is a maroon-colored diamond, flanked symmetrically by two downward-pointing triangles. The lower part of the shape includes a white rectangle, forming a complete geometric structure.
“TEREX” is written in bold, uppercase letters in a sans-serif typeface. The letters have straight, stable lines and are positioned closely together. The typeface conveys a strong industrial appearance, reinforced by the contrast of black text on a white background.
The logo’s color scheme combines maroon, white, and black. The maroon diamond in the center makes the symbol stand out, the white serves as a calm and clean background, and the black letters emphasize the company’s serious character.
The geometric shapes within the square symbolically resemble a crown, indicating the company’s aspiration to hold a leading position in its field. The composition appears balanced due to the even distribution of all elements within the square frame.
The stylized crown reflects the brand’s leadership ambitions, while its precise geometric lines indicate Terex’s focus on engineering and accuracy. The bold and solid typeface gives the logo confidence and stability, reinforcing the reliability of industrial equipment. The square frame adds a sense of completeness and structural integrity to the logo.