Terex Logo

Terex LogoTerex Logo PNG

Terex: Brand overview

Originating from the USA, Terex is a well-known manufacturer of material handling equipment. It is mainly used in various industries, including construction, infrastructure, mining, transportation, etc. The company was founded in 1933 by George Armington and was originally called General Supply and Equipment Company.

Terex is headquartered in Norwalk, Connecticut, with manufacturing facilities around the world. The company’s product portfolio includes equipment as diverse as cranes, aerial platforms, material handling machines, rough-terrain elevators, and harbor solutions. These products are sold under well-known brands such as Terex, Genie, Powerscreen, and Demag.

In addition to manufacturing, Terex also offers rental, sales, and support services for its products. Terex equipment plays an important role in numerous global projects covering road construction, mining, oil refining, and utilities.

Over the years, the company has grown both organically and through strategic acquisitions of brands such as PPM, Eagle Crusher, Atlas, and CMI. Terex employs approximately 19,000 people and has operations in approximately 50 countries. In 2021, the company had net sales of $3.9 billion, indicating its strong market presence.

At the core of Terex’s mission is to improve productivity and safety on job sites. To achieve this, the company offers a wide range of equipment for lifting, positioning, and material handling. In 2016, the company decided to rationalize its operations by selling its construction business to Volvo. This strategic move allowed Terex to focus on its core businesses, namely lifting equipment, aerial platforms, and cranes.

Meaning and History

Terex Logo History

What is Terex?

Since its founding in 1933, Terex Corporation has been at the forefront of providing innovative lifting and material handling solutions to a variety of industries. Terex, the brainchild of George Armington, has maintained its headquarters in Norwalk, Connecticut, USA, with a continuous commitment to providing the best solutions for its customers.

1968 – 1981

Terex Logo 1968

1981 – 1983

Terex Logo 1981

1983 – today

Terex Logo

The Terex symbol consists of geometric shapes: a maroon diamond, two triangles, and a rectangle. These figures are located inside a white square with a thin black border. The design of the symbol is not accidental – it is a stylized crown, which speaks about the aspiration of the manufacturer of industrial equipment to be an undisputed leader. The company name is balanced thanks to a bold font with evenly distributed lines.

The logo resembles a small art project in which every form is important. The crown design resembles a secret code saying, “We strive to be a leader in our field.” The font looks strong and stable as if it were made of the same durable materials used in their cars. All elements are finished in a square, giving the logo a finished look.

Terex color codes

Spanish CarmineHex color:#d31146
RGB:211 17 70
CMYK:0 92 67 17
Pantone:PMS 192 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C