The Luxury Closet Logo

The Luxury Closet LogoThe Luxury Closet Logo PNG

The Luxury Closet: Brand overview

In 2012, a unique e-commerce venture, The Luxury Closet, was launched in Dubai, conceptualized by Kunal Kapoor. The main objective of the company was to carve a niche in the luxury resale market – from designer handbags and fine jewelry to high-end watches. The strategy of The Luxury Closet is based on acquiring these luxury items from local UAE sellers, ensuring their authenticity, and refurbishing them before returning them to the market.

The brand quickly expanded its presence first in the Gulf and then internationally. Recognizing the need for trust in its business model, authentication centers emerged in key locations across Europe and Asia. By 2015, having received investment from Dubai-based Cedar M&A Partners, The Luxury Closet was poised for rapid growth.

Innovation was a key driver for the company, which became evident after the introduction of a unique “try-on at home” service that allowed customers to have a tactile experience with luxury goods. In addition, the company entered physical spaces by opening “pop-up” stores. Going beyond luxury accessories, the company expanded its horizon to include a wide range of offerings from electronics to real estate.

Today, the Kapoor-led company continues on its journey, serving over a million customers and selling over 30,000 luxury items. The Luxury Closet has been recognized for its commitment to authenticity, playing a key role in promoting a sustainable luxury ecosystem by recycling goods and vigorously fighting counterfeits. This commitment has made the company one of the leading online portals for the sale of used luxury goods in the Middle East region.

Meaning and History

The Luxury Closet Logo History

What is The Luxury Closet?

The Luxury Closet’s digital platform specializes in the resale of well-loved luxury goods that combine quality and affordability. Offering a diverse selection of watches, jewelry, and designer handbags, The Luxury Closet caters to a variety of tastes. Based in Dubai, this privately owned business prides itself on offering high-quality goods at attractive prices.

2011 – 2015

The Luxury Closet Logo 2011

2015 – today

The Luxury Closet Logo

The distinctive feature of the logo is its trendy style, reminiscent of the emblems of famous fashion houses. It includes the names arranged in a single row. Despite the fact that the font is fully uppercase, the designers emphasized the beginning of each section by enlarging the first letters, making them look wider and higher than the rest. The glyphs are colored in classic black. The vertical serifs have a decorative, protruding shape, while the horizontal ones are smooth and flat.

There is a sense of elegance emanating from the logo as if it knows it is part of the cool fashion world. With the first letters standing out, it feels like each one is a little show-off in a good way. The black color gives the logo seriousness, but at the same time, the different serif shapes make it playful. It gives the impression that the logo has its own mini-podium.

The Luxury Closet color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C