The Protein Ball Co has introduced an updated brand and a new logo created in partnership with the agency Robot Food. The update comes almost 10 years after the brand’s launch in the UK and highlights its core principles: using natural ingredients and creating simple snacks without artificial additives.
The previous The Protein Ball Co logo used a simple, casual blue typeface set in uppercase letters of varying sizes. In the new version, the brand has gained a bolder visual identity. The name is set in white type on a contrasting black background, creating a strong, energetic presence on the packaging. The refreshed style sets a clear tone and helps the product stand out among competitors. The packaging now features the signatures of the company’s founders, Matt and Hayley Hunt, emphasizing the brand’s family roots and independent status.
Since its launch, The Protein Ball Co has focused on minimally processed products, excluding artificial sweeteners, sugar alcohols, and chemical ingredients. Co-founder Matt Hunt notes that the rebrand does not change the brand’s internal principles but strengthens and clarifies its message. The company continues to adhere to small portions and simple recipes, positioning itself in contrast to dessert-like flavors and overly complex formulations common in protein bars.
The new visual identity is accompanied by changes in packaging and the supply chain. FSC-certified paper packaging has replaced plastic bags and is recyclable. Boxes are produced from recyclable materials, and some of the company’s suppliers use solar energy in their production processes.
The updated image reinforces the company’s priorities, where taste, nutritional value, and direct communication with customers remain at the core of the brand.