Hamiplant has refreshed its brand identity in collaboration with Narwal Creative. The project involves Hamiplant BV, a Netherlands-based company that is one of Europe’s leading suppliers of indoor and garden plants, with nearly 40 years of market experience. The new logo and entire system are designed to more accurately convey the brand’s role in delivering plants from growers to retailers and ultimately to consumers.
The brand identity is rooted in a perspective on the everyday lives of plants and people. For this reason, the system relies on candid photography, an expressive typeface, and natural colors. Narwal Creative describes the brand language as flexible and dynamic. It is designed for various environments, including warehouses, logistics, retail communications, and customer touchpoints.
Through the redesign, the company links the brand to the development of the supply chain from producer to store, to partnerships with suppliers and retailers, and to the renewal of Hamiplant’s image as a modern partner in the European plant market. The project also serves another purpose. The brand demonstrates its commitment to continued investment in technology, processes, and data to optimize the entire plant supply chain.
The updated logo has a simpler structure. On the left is a separate symbol consisting of two vertical burgundy shapes with rounded outer edges. They resemble a pair of gently curved plates or a stylized sprout. On the right is the word “HAMIPLANT.” The font is more expressive, and small serifs give the letters the character of a modern corporate antique typeface. The entire inscription is in burgundy. The slogan and decorative line from the previous version have been removed.
Comparing the two versions reveals a shift away from an illustrative agricultural image toward a concise corporate logo. The earlier version was based on the image of a leaf and a straightforward natural theme. The new version is built around an abstract leaf symbol and typeface, through which the company conveys a refreshed perspective on the brand and its place in the European plant supply chain.