The Simpsons Logo

The Simpsons LogoThe Simpsons Logo PNG

Although The Simpsons logo is animated, it also has a static version, which is used on posters, flyers, and other printed media. And the legendary cartoon of all time has a very simple logo, so it is well recognizable.

The Simpsons: Brand overview

Founder:Matt Groening
United States

The creator of the satirical project is Matt Groening, commissioned by Fox Broadcasting Company. The first episode was released in late 1989. From 1 to 32 seasons of filming, the cartoon was engaged by two film companies: Gracie Films and 20th Television. Now only the latter is working on the animated series.

The action in an animated serial movie takes place in the United States, in the fictional town of Springfield, because there are so many settlements with such a name in North America. According to the concept, everyone can feel in place of comic characters. All events unfold in the Simpson family. Its members and characters are Homer (the loser and fat man, a beer lover and slacker), Marge (his wife, a housewife, and a very smart woman), Lisa, Bart, and Maggie (their children). Other characters are also present: a salesman, a priest, a neighbor, a school principal, a bartender, police officers, numerous friends, and acquaintances.

The Simpsons short film was asked to create by James L. Brooks for The Tracey Ullman Show. Matt Groening already had blueprints and ideas, as he had conceived a parody of average American families long ago and had been waiting for a reason to implement it. But he didn’t have a prototype: he simply created a hypothetical dysfunctional family and named the characters after his relatives. He embodied himself in Bart just by giving him a different name. The cartoon debuted in 1987.

Over time, the miniature film became cramped within the confines of one show, and it went beyond its limits. Three seasons later, the parody sketch became a 30-minute show and the first Fox series to reach the top thirty in the 1989/1990 season. Since its debut, The Simpsons has gained unprecedented popularity and grown into a franchise: there has already been a feature film, comic books, video games, and books with its characters.

Meaning and History

The Simpsons Logo History

Although the Simpsons logo has become a recognizable pop culture symbol, it contains no complex elements – just the cartoon show’s name painted in bright colors. All wordmark versions use a simple sans-serif font, making the lettering recognizable and easy to read. They are lettering, one-of-a-kind letters created specifically for the cartoon series. They appear to float in the air, which goes well with the opening intro of the American animated sitcom. The colorful and visually light emblem fits the show, which has become a unique cultural phenomenon. The authors of the project have shown their creativity in everything from character development to the design of the inscription “The Simpsons.”

What is The Simpsons?

The Simpsons is an American animated series that has achieved legendary status. It is made in a humorous style and is a parody of modern society, morals, and manners of people. It tells about the life of the Simpson family from the fictional town called Springfield. The author of the satirical cartoon – is Matt Groening. The production studio is Fox Broadcasting Company. The production houses are Gracie Films and 20th Television. Time of appearance – 1987.

1987 – 1989

The Simpsons Logo 1987

The first logo of The Simpsons had a curved shape. The arch was formed by the name of the animated series, made up of letters of individual design. Their visual style was snaggy, like the very life of the family they represented. The characters had varying heights and leg lengths as if they had been written carelessly by hand. They were in upper case and bold. Below them was the phrase “By Matt Groening,” arranged in a similar design but stretched horizontally. The main color scheme was black on white.

1989 – today

The Simpsons Logo

A different format logo is in use now:

  1. The designers removed the bottom part of the text because the animated skit turned from a fragment of the show into a separate animated series.
  2. They regrouped the words, placing them horizontally.
  3. The developers added color to the details.

The result of their efforts is the familiar visual identity with sloppy blown letters and shadows near each of them. The characters now look as if they are double: the upper glyph is red, and the lower one is black. This combination makes the inscription appear three-dimensional as if floating above the surface. The feeling of hanging in the air was needed for the logo to look harmoniously on the background of the sky, where it appears at the beginning of the cartoon. The letters are uppercase, grotesque, and of different heights and shapes.

Font and Colors

The Simpsons Emblem

A change in The Simpsons’ identity was required when transitioning from the splash page on The Tracey Ullman Show to the credits of a full animated series. Therefore, the logo became clearer, simpler, and larger. The size touched mainly the letters: the designers enlarged them, improving the name’s readability. Today, the two-level icon of the legendary cartoon is an example of the progressive animation industry. It expresses bold and energetic Americans’ rebellious spirit and desire for freedom.

The Simpsons Symbol

The logo uses a custom-designed typeface. It is called Simpson. The author of the typography is the design company Sharkshock. The colors are bright, contrasting, and even fatal – red lettering with black outlines near each letter. Such a combination of aggressive shades on a casual inscription makes the emblem versatile: it can be placed on different backgrounds without losing the sharpness of the crooked letters.

The Simpsons color codes

Imperial RedHex color:#ee3133
RGB:238 49 51
CMYK:0 79 79 7
Pantone:PMS Bright Red C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C