TheMomsCo Logo

In 2012, the brand TheMomsCo, the brainchild of Malika and Mohit Sadani, a dynamic married couple, came into existence in Gurgaon, India. Their goal was to create a line of mother and baby care products based on natural and organic ingredients. This idea resonated with investors and led to collaborations with DSG Consumer Partners and Saama Capital, allowing them to diversify their offerings.

Moving beyond the Direct-to-Customer (D2C) website, TheMomsCo took its products to major e-commerce platforms like Amazon and Flipkart. But the brand has not limited itself to the online market: it has also made its way into traditional retail, appearing in baby-focused stores and pharmacies across India.

Always at the forefront of innovation, TheMomsCo has incorporated unique natural elements like apple cider vinegar and sea buckthorn into its products, giving them a distinctive flavor. Today, the company’s product categories range from skin and hair care products to bath and body products for moms and babies.

The company is proud to have a community of over a million Indian mothers who trust and endorse its products. The brand’s ethos is based on making exclusively natural, toxin-free products while maintaining its own manufacturing model. This approach has positioned TheMomsCo as a leader in creating safe and natural solutions for the next generation of Indian moms.

However, their position in the market is not without competition. They stand shoulder to shoulder with well-known brands like Johnson & Johnson, Pigeon, and Himalaya Baby. Nevertheless, their unique offering – combining nature and nurture – holds a special place in the hearts of countless Indian mothers.