TheMomsCo Logo

In 2012, Gurgaon, India, witnessed the establishment of a brand named TheMomsCo, the brainchild of Malika and Mohit Sadani, a dynamic couple. They aimed to create a line of mother and baby care products rooted in natural and organic ingredients. This vision resonated with investors, leading to DSG Consumer Partners and Saama Capital collaborations, enabling them to diversify their offerings.

Branching from a Direct-to-Customer (D2C) website, TheMomsCo took its products to major e-commerce platforms like Amazon and Flipkart. But the brand has not limited itself to the online market; it has made its way into traditional retail, making its mark in baby-focused stores and pharmacies across India.

Always on the forefront of innovation, TheMomsCo incorporated unique natural elements such as apple cider vinegar and sea buckthorn, adding a distinctive edge to their offerings. Today, their product umbrella shelters various categories, from skincare and haircare to bath and body essentials for mothers and babies.

They pridefully boast of a community comprising over a million Indian mothers who trust and endorse their products. The brand’s ethos revolves around manufacturing products that are purely natural and free from toxins, all while maintaining an in-house production model. This approach has positioned TheMomsCo as a frontrunner in delivering secure and natural solutions for the new-age Indian mother.

Their stance in the market, however, is not without competition. They stand toe-to-toe with renowned names like Johnson & Johnson, Pigeon, and Himalaya Baby. Yet, their unique proposition of blending nature with care gives them a distinctive place in the hearts of countless Indian mothers.