TheMomsCo Logo

TheMomsCo LogoTheMomsCo Logo PNG

TheMomsCo: Brand overview

In 2012, the brand TheMomsCo, the brainchild of Malika and Mohit Sadani, a dynamic married couple, came into existence in Gurgaon, India. Their goal was to create a line of mother and baby care products based on natural and organic ingredients. This idea resonated with investors and led to collaborations with DSG Consumer Partners and Saama Capital, allowing them to diversify their offerings.

Moving beyond the Direct-to-Customer (D2C) website, TheMomsCo took its products to major e-commerce platforms like Amazon and Flipkart. But the brand has not limited itself to the online market: it has also made its way into traditional retail, appearing in baby-focused stores and pharmacies across India.

Always at the forefront of innovation, TheMomsCo has incorporated unique natural elements like apple cider vinegar and sea buckthorn into its products, giving them a distinctive flavor. Today, the company’s product categories range from skin and hair care products to bath and body products for moms and babies.

The company is proud to have a community of over a million Indian mothers who trust and endorse its products. The brand’s ethos is based on making exclusively natural, toxin-free products while maintaining its own manufacturing model. This approach has positioned TheMomsCo as a leader in creating safe and natural solutions for the next generation of Indian moms.

However, their position in the market is not without competition. They stand shoulder to shoulder with well-known brands like Johnson & Johnson, Pigeon, and Himalaya Baby. Nevertheless, their unique offering – combining nature and nurture – holds a special place in the hearts of countless Indian mothers.

Meaning and History

TheMomsCo Logo History

What is TheMomsCo?

TheMomsCo is a privately owned Indian company offering a wide range of organic, safe, and non-toxic products for mothers and babies, along with a wide range of skincare, hair care, and personal care products to meet a variety of needs. The affordable prices and high-quality products make it attractive to mothers in India. Based in Gurugram, India, TheMomsCo is committed to delivering the highest quality products for mothers and their babies.

2012 – 2020

TheMomsCo Logo 2012

2020 – 2023

TheMomsCo Logo 2020

2023 – today

TheMomsCo Logo

The lightness, playfulness, and friendliness of the TheMomsCo online store logo are conveyed with a handwritten font. The name is typed in casual, bouncing letters, which gives the design an informal style. This design promotes the brand, which is an online platform offering products for babies and their moms. The lettering is done in cursive, meaning that each subsequent letter in the word is connected to the previous one. Wide spacing is left only between words. The emblem is made in blue color – the color of unlimited possibilities, beauty, and truth.

The handwritten style gives the logo individuality and ease. The cursive handwriting creates the feeling that the brand itself reaches out, connecting one product to another. The blue color beckons and inspires hope.

TheMomsCo color codes

Steel BlueHex color:#2581d9
RGB:37 129 217
CMYK:83 41 0 15
Pantone:PMS 285 C
CinereousHex color:#a18f8c
RGB:161 143 140
CMYK:0 11 13 37
Pantone:PMS 408 C