The ThunderCats logo represents a blend of power, agility, and mystique, capturing the essence of the iconic animated series. The emblem features a striking combination of sharp edges and sleek curves, symbolizing the ThunderCats’ strength and grace. The depiction of a roaring feline head signifies their ferocity and courage in the face of adversity. The bold colors and intricate details add a sense of energy and visual appeal, reflecting the vibrant and imaginative world of Thundera.
Thunder Cats: Brand overview
Founded: | 1985-1989, 2011-2012(ThunderCats); 2020 (ThunderCats Roar) |
Founder: | Tobin Wolf |
Headquarters: | United States |
Meaning and History
The animation of the original TV show was made in Japan, and it was written, produced, and voiced in the USA. Initially, Rankin-Bass Productions dealt with the cartoon’s distribution, but later – the parent company. At that time, it was called Telepictures Corporation. In 1986, it merged with Lorimar Productions and became Lorimar-Telepictures. It was, in turn, annexed to Warner Bros. Thus, the famous film giant acquired full distribution rights to ThunderCats and officially became its monopolist, starting in 1989.
Several eponymous comics also appeared with the same characters and a similar logo. The first was published in 1985 by Marvel Comics. It was published in Star Comics for three years. Then 24 issues were released. Another series was launched by Marvel UK. It contained 129 issues. Several other printing companies dealt with the franchise: Wildstorm Productions (in 2002) and Panini Comics (in 2011).
In addition, video games were developed, and a film script was written (by Paul Sopocy). A movie is being filmed based on it, which was expected in 2020 but was temporarily postponed. Also, many products with the original ThunderCats logo have been presented. Currently, two brand emblems are known, and another one is planned for the release of the new film.
1985 – 1990
The debut sign has two parts: a graphic (on the left) and a text (on the right). It features a profile image of a wildcat’s head in a fearsome snarl, with squinted eyes and pinned ears. The animal’s mouth is wide open, with its front fangs – upper and lower – protruding. The background to the beast is a red circle. Next to it is the name of the media franchise. It is made in the form of pointed elements that look like claws, fangs, or ruffled fur on the mane. The bottom half is beige, the top half is light blue.
2011 – 2012
The emblem has the same upper-case font with sharp spikes as in the previous logo. The designers only changed its color, adding golden hues. They slightly turned the cat’s head downwards, changing the tilt angle, and added a thin ring as a border to the red circle. The blue color disappeared – the entire logo became brown with slight wear and tear both on the letters and on the head.
Font and Colors
The developers of the ThunderCats visual identity logo utilized the principle of similarity. Although the cat’s head is drawn separately, it visually continues the “body” formed from the name of the media franchise. To display the fierce temperament of humanoid aliens in a cat-like form, the artists added numerous sharp strokes to the letters. These are not only at the tops but also on the other parts. Despite the changes made, the shape, concept, and structure of the logo remained the same.
From the very beginning, a unique typeface, which has no analogs, was proposed for the logo and opening credits. It, like the franchise, is named Thundercats. The font developer is designer Neale Davidson.
The original palette includes red (background circle for the cat) and golden of several shades (head and letters). Light blue was also used in the first logo.
Thunder Cats color codes
Celestial Blue | Hex color: | #49a0f0 |
---|---|---|
RGB: | 73 160 240 | |
CMYK: | 70 33 0 6 | |
Pantone: | PMS 2925 C |
Claret | Hex color: | #7e0129 |
---|---|---|
RGB: | 126 1 41 | |
CMYK: | 0 99 67 51 | |
Pantone: | PMS 7427 C |
Medium Candy Apple Red | Hex color: | #e5112e |
---|---|---|
RGB: | 229 17 46 | |
CMYK: | 0 93 80 10 | |
Pantone: | PMS Bright Red C |