THVL Logo PNG
The THVL logo, initially conceived in 1992, adopted a geometric aesthetic with a quartet of parallelograms spaced slightly apart. Each shape was painted in a different hue – red, green, blue, and purple, from first to fourth, respectively. Superimposed on these vibrant backgrounds were the channel’s initials, inscribed in white, using an italicized sans-serif typeface.
In 2016, the emblem underwent a delicate refinement. Without altering the color scheme or increasing the saturation, the focus was on sharpening the outlines of the white uppercase letters. As a result, the composition took on a more balanced and elegant appeal. The stark contrast of bold letters against the bright, colorful background helped capture the channel’s programming diversity, symbolizing a wide range of shows and offerings.
The emblem’s design elements hint at a vibrant, dynamic, and versatile brand personality. The colorful, geometric style of the logo mirrors the channel’s programs and its focus on offering a diverse range of entertainment options for viewers. This modern and unique design stands out, making it easy to remember and recognize key aspects of a successful logo.
THVL traces its history to December 22, 1977, when Cuu Long Radio Station began broadcasting in southern Vietnam. It served as a regional radio outlet for the former Cuu Long Province. In 1984, the station expanded into television and was renamed Cuu Long Radio and Television Station. Two years later, in 1986, it built its own television transmission tower, which helped increase signal coverage across the province.
In 1989, the station installed a 10-kilowatt radio transmitter, allowing its programs to reach neighboring areas. A major administrative change followed on December 26, 1991, when Cuu Long Province was divided into Vinh Long and Tra Vinh. From 1992, the broadcaster operated as Vinh Long Radio and Television Station, giving rise to the THVL abbreviation later known across Vietnam. At that stage, it remained a provincial broadcaster beside much stronger outlets such as VTV and HTV.
The next major phase came in 2006, when THVL sharply increased its own television and radio production instead of relying mainly on rebroadcast content. In 2008, it launched the THVLC cable network, offering subscribers 80 local and foreign channels. This widened the station’s reach and helped turn it from a local broadcaster into a broader media player. In March 2013, President Truong Tan Sang awarded the station the Third-Class Independence Order.
In December 2016, THVL completed the switch from analog to digital broadcasting and expanded online through YouTube and the THVLi app for live and recorded programs. In April 2017, it began building a theater and cinema complex in Vinh Long with station funding. In April 2025, the station merged with the provincial newspaper. On July 1, 2025, it joined media structures from Ben Tre and Tra Vinh to form Vinh Long Newspaper and Radio-Television.
Meaning and History
Its brand identity is imbued with a sense of purpose and connection to its origins. The name itself, an abbreviation of Vinh Long TV Station, establishes a deep-rooted connection with the region where it was founded. It shows an enduring commitment to serving its audience by bringing the world closer to them, even as it provides a platform for local stories.
The logo, featuring the stylized letters ‘THVL’ in bold typography, visually conveys the channel’s mission to connect Vinh Long to the world and vice versa. This logo communicates the channel’s global perspective while firmly rooting it in its regional heritage.
The brand’s motto, “Kết nối niềm tin” or “Connecting trust,” encapsulates its dedication to delivering trustworthy, high-quality programming that resonates with viewers. This commitment to trust and connection is further echoed in the channel’s programming approach, reinforcing its identity as a reliable source of information and entertainment.
What is THVL?
THVL, short for Vinh Long Television Station, is a regional television station based in Vinh Long Province, Vietnam, founded in 1992. It provides a diverse range of programming, including news, entertainment, culture, and educational content to serve the information and entertainment needs of its local viewers. THVL broadcasts in Vietnamese and other languages to reach a broader audience.
1992 – today
2016 – today
