The Tianjin Airlines logo resembles a graceful bird ready to spread its wings. The emblem captivates with the beauty of flight and powerful energy streams. It represents a company that boldly changes the future of Chinese aviation by developing impeccable service.
Tianjin Airlines: Brand overview
Tianjin Airlines, formerly Grand China Express Air, has risen to prominence in China’s aviation industry and is headquartered at the busy Tianjin Binhai International Airport.
In 2004, Grand China Express Air became a subsidiary of the influential HNA Group, aiming to revolutionize domestic air transportation in China.
The acquisition of modern and spacious aircraft, including the Airbus A320 and A330, enabled Tianjin Airlines to offer passengers greater comfort and increased capacity.
In 2009, Tianjin Airlines embarked on a mission to redefine the air travel experience for its customers. The rebranding, linking the airline’s name to its headquarters location and updated corporate identity, demonstrated Tianjin Airlines’ commitment to growth and dedication to providing an unrivaled level of service.
Located in the heart of Tianjin, Tianjin Airlines serves as a gateway to North China and neighboring regions, connecting cities and popular tourist destinations like never before.
In an effort to reach new heights, Tianjin Airlines has opened several international routes connecting the city of Tianjin to major destinations in Asia, Europe, and beyond.
Meaning and History
What is Tianjin Airlines?
Tianjin Airlines, formerly called Grand China Express Air, is a well-known Chinese airline that started flying from Tianjin Binhai International Airport. It was founded in 2004 and, over the years, has expanded its range of services to include domestic passenger flights and cargo transportation. An important event in its history was the transition from Grand China Express Air to Tianjin Airlines in 2009. The airline is headquartered in the bustling Dongli district in the passenger terminal building of Tianjin Binhai International Airport, signaling its presence in one of China’s fastest-growing areas.
2004 – today
The Tianjin Airlines logo is a vibrant emblem of flight and fortune for the Chinese airline. The bright red background captivates with its intensity, conveying energy and confidence. In Chinese culture, red symbolizes strength, success, and harmony.
A yellow bird soars at the center of the red circle, reminiscent of a rising sun. Its silhouette embodies the magic of minimalism: smooth lines transform a simple figure into a symbol of movement. Sharp wings and a pointed tail hint at the speed with which the airline connects passengers to the world. The completeness of the circle around the bird creates a sense of harmony, while the combination of yellow and red makes the design bold and memorable.
The company name is divided into two levels, blending tradition and modernity. The upper line features elegant Chinese characters, as if painted by a calligraphy master, adding a national touch and emphasizing cultural roots. The lower line, with the English name, is crafted in a soft font with rounded lines, acting as a bridge between East and West.
Every detail of the logo is meticulously designed. The red circle symbolizes movement and energy, the yellow bird represents freedom and speed, and the text highlights the company’s international character. It is a visual story that unites tradition and modernity, strength and lightness, openness to the world, and respect for its roots.