The American company Ticketmaster cooperates with various institutions, event organizers, and promoters. It has two subsidiaries in Pharr and Charleston, where it sells tickets to concerts, music festivals, circus performances, professional sports events, theater performances, and other shows. But the main activity is carried out on the Internet, because Ticketmaster is, first of all, an electronic cash register.
Meaning and History
The company was founded in 1976 and, until 1982, specializing in the sale of equipment for ticket machines. Then she began distributing tickets, opened a travel agency, and acquired a platform where fans could buy souvenirs. Whatever the organization did, it always had a logo with its name. In different periods, it looked different: at first, it was a black and white inscription with additional decorative elements, and now a colored and minimalistic word sign is used.
1976 – 1999
The early Ticketmaster logo contained the company’s name in two typefaces. “TICKE” and “ASTER” were written in black italics with unusual styling. The letters “CK” were connected at the bottom with an elongated line, and “ST” were merged at the top. The “A” looked like a triangle, the middle “E” stroke was hanging in the air, and a portion of the vertical line was missing in the upper left corner of the “R.”
The TMs in the center was large and white. From them extended two black lines that outlined a line. The designers have drawn a dark circle behind the “T” and “M” to make these letters distinct.
1999 – 2010
In 1998, a controlling stake in Ticketmaster was taken over by USA Networks, and a year later, the brand received a new logo. It bore the same inscription as before but in a different design. The developers removed the old graphic elements, including the circle, and then made all the letters italic, lowercase, and dark blue. Instead of a thin black line, a wide yellow stripe appeared at the bottom, indistinct on the left side.
2010 – present
The word mark’s creators felt that it was not minimal enough, so they removed the stripe and left only the company’s name. And to compensate for the lack of light shades, the designers repainted the word in aquamarine color.
Font and Colors of the Emblem
The stylized “ticketmaster” lettering is not just a registered trademark. A logo is an integral part of a brand, an important expression of identity. It has an animated version, in which attention is focused on the first “t,” and only then other letters appear. Such dynamism symbolizes the world of entertainment because Ticketmaster sells tickets for interesting and long-awaited events.
The company has its own official font TM Sans. It features minimal stroke contrast, open apertures, and geometric roundness. Despite this, a completely different typeface is used for the logo, similar to the modified Usual Medium Italic. The tops of both ts are angled like in Artica Bold Italic. The horizontal strokes of the letters “e” do not reach the baseline a bit.
Ticketmaster has always leaned towards blues and blues, and he continued this tradition with an azure hue. The rich tone is the center of the brand’s visual identity. It symbolizes wisdom, loyalty, and energy; therefore, it perfectly complements the lettering design.