Tidal Logo

Tidal LogoTidal Logo PNG

The emblem is like a mosaic from which any figure can be laid out. The Tidal logo is the prototype of an impressive information base. Each user can extract the tracks of interest and create their own chain, a personal playlist of their favorite music.

Tidal: Brand overview

Founded:October 28, 2014
Founder:Block, Inc.
The Tidal web service has a prominent place in the music streaming market. It allows users to receive multimedia subscriptions by providing access to thousands of clips and millions of tracks. At the same time, listeners can choose one of two service packages: Tidal HiFi or Premium, which differ in sound quality.

Meaning and History

Tidal Logo History

The online service appeared in the second half of 2014, and at the beginning of 2015, Project Panther Bidco Ltd., along with its parent company Aspiro, took over. Such a global shift, oddly enough, did not reflect at all on the Tidal logo. The new owner decided not to redesign and left everything because, by that time, the music service had already gained worldwide fame. She was popular far beyond the borders of Norway, her geographical homeland. She was known in Europe and North America.

Shawn Corey Carter, known under the pseudonym Jay-Z, became the main head of the Internet service. The producer and rapper from New York have led many projects aimed at gaining fame and profit. For the same purpose, he bought Aspiro and its Tidal brand. After a profitable acquisition, the musician focused not on the outside of the business but the inside. Under his management, the multimedia service took third place in the ranking of the largest streaming broadcasters.

What is Tidal?

Tidal is a paid streaming service for playing audio files, such as podcasts, tracks, concert recordings, and music videos. It provides access to a vast amount of content and promises high-quality sound. Its developer is the Norwegian company Aspiro. It started providing the music streaming service under the Tidal brand in 2014, and in 2021, it transferred the controlling stake to the American conglomerate Block, Inc.

Jay-Z achieved all this without changing the brand identity. He just slightly expanded the service’s functionality: he added the ability to pay for music downloads and purchase CDs. Also, the rapper has partnered with MQA to produce high-quality HiFi recordings.

In 2017, telecommunications company Sprint acquired a third of Tidal. But this did not affect the logo in any way. It still looks the same as it did in 2014: simple black lettering with a diamond pattern. This design was invented under the guidance of the technology firm Aspiro.

One of the main elements of the Tidal brand name is the geometric pattern shown above. The quadrangles are staggered. But this is not a collection of random shapes, but the letter “T.” At least that’s how the designers saw her. They placed one black rhombus in the middle and three more of the same at the bottom, right, and left. The drawing supplemented the name of the multimedia service and became its first and last emblem.

Tidal: Interesting Facts

Tidal stands out in music streaming for its high-quality sound and artist-centric approach.

  1. Sound Quality: Tidal offers lossless, CD-quality sound, appealing to audiophiles who want the best audio experience.
  2. Artist Ownership: Jay-Z and other artists bought Tidal in 2015, making it the first artist-owned streaming service. This model aims to give artists fairer pay.
  3. Exclusive Releases: Tidal offers music, videos, and content exclusively from big names like Beyoncé and Kanye West that you can’t find on other services immediately.
  4. Music Videos: Tidal is not just about music; it also focuses on high-definition music videos, setting it apart from other services.
  5. Curated Content: With playlists and articles from music journalists, Tidal provides a rich listening experience that helps users discover new and diverse music.
  6. Social Advocacy: Through initiatives like Tidal X, the platform raises money for social justice and disaster relief, using its platform for good causes.
  7. Emerging Artists: The “Tidal Rising” program highlights up-and-coming artists, giving them a platform to reach broader audiences.
  8. Master Quality Audio: “Tidal Masters” streams music in Master Quality Authenticated format, offering even better sound quality than CDs.
  9. Live Events: Subscribers can watch live concerts and events, a popular feature when live events are scarce.
  10. Local Focus: While global, Tidal also promotes local music scenes and cultures with specific content and playlists, connecting users with their local music community.

Tidal differentiates itself with top-notch sound, artist ownership, exclusive content, and a commitment to artists and social causes, appealing to music fans and creators.

Font and Colors

Tidal Emblem

The font used by the logo creators is very similar to Keep Calm. It is taken from a 1939 propaganda poster. In 2000, a British store owner found a copy of the poster, after which the typographers paid attention to the style of the lettering and came up with the Keep Calm typeface. Another similar font is Montserrat. It is based on the Montserrat city signage and is identical to Keep Calm apart from minor differences in detail.

Tidal Symbol

The logo is completely black and white, but this is more of an advantage than a disadvantage. The monochrome color scheme underlines Tidal’s high profile and minimalist style.

Tidals color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C