Tiffany and Co Logo

Charles Lewis Tiffany and John B. Young established a modest stationery and fancy goods store on Broadway in New York City in 1837, marking the beginning of Tiffany & Co.’s history. Originally called “Tiffany, Young, and Ellis,” the establishment was a modest start for the future luxury empire. Sales on the first day came to a meager $4.98.

The business started importing jewelry from Europe in the 1840s and gained a reputation as a distributor of high-quality products. In 1848, it began manufacturing its jewelry, a significant turning point in its growth.

The enterprise gained international notoriety in the 1850s. In 1851, it became the first American business to win a silverware award at the Great Exhibition in London, greatly enhancing the brand’s prestige.

Charles Tiffany acquired his business partners in 1853 and changed the name to Tiffany & Co. Under his direction, the brand made and marketed the best jewelry and cutlery.

The 1860s saw several noteworthy occasions. In 1861, the business was asked to create a new version of the Great Seal of the United States to emphasize its standing as a national treasure. The brand also provided the Union Army with flags, swords, and surgical instruments during the Civil War.

The company was the first American firm to win a silverware award at the Paris Exposition in 1867, strengthening the brand’s reputation worldwide.

The famous blue color was first used in the 1870s. In 1878, the business purchased the renowned 287.42-carat yellow diamond, the Tiffany Diamond, after being cut in Paris.

The iconic six-prong diamond engagement ring setting was first introduced in 1886, and it quickly became associated with romance and the brand.

New developments occurred in the first part of the 20th century. Louis Comfort Tiffany, the son of Charles Tiffany, took over as the company’s first design director in 1902 upon his death. Under his direction, the brand produced many avant-garde Art Nouveau designs.

One of the brand’s most identifiable emblems is its present flagship store on Fifth Avenue in New York City, which it moved to in 1940.

The company expanded and produced new, classic designs during the 1950s and 1960s. Renowned designer Jean Schlumberger joined the firm in 1956 and produced several avant-garde and unique pieces.

The trophy made for the NFL Super Bowl champions in 1969 solidified the brand’s ties to American culture.

The enterprise expanded globally during the 1970s and 1980s, opening stores in important cities worldwide. It became a well-known luxury brand.

The business grew throughout the 1990s and 2000s, launching new lines and increasing its market share abroad. In 2000, the company established its own jewelry design and manufacturing school.

The Return to Tiffany collection, which debuted in 2001, immediately gained traction among younger consumers.

The brand’s standing in the Asian market was reinforced in 2003 with the inauguration of a new flagship shop in Tokyo.

The firm responded to the increasing demand in this market sector by launching a range of men’s wedding rings in 2006.

The Tiffany & Co. Foundation was established in 2008 to promote the conservation of cultural and natural resources.

The Tiffany Keys line, which the business debuted in 2009, quickly became a new brand emblem.

The corporation’s 175th anniversary was celebrated in 2012, and a special anniversary collection was published to commemorate the occasion.

Francesca Amfitheatrof was appointed the company’s first female design director in 2014, and she gave the firm’s traditional creations a new look.

The CT60 series was introduced in 2015. It is modeled after a watch that the brand had given to Franklin Roosevelt as a gift in 1945.

The company increased its market share in the home products sector in 2017 by launching the Home & Accessories line.

The new collection of Paper Flowers, created by creative director Reed Krakoff, was introduced in 2018.

In 2019, LVMH announced it would buy the firm for $16.2 billion, making it the biggest transaction in the luxury market’s history.

Due to worldwide issues, the company’s strategy underwent considerable modifications in 2020. The brand expedited the advancement of digital marketing and internet sales.

Following the completion of the LVMH deal in 2021, the company entered a new stage of growth under new management.

In 2022, the established brand, which drew in younger customers, unexpectedly announced a relationship with Supreme.

During this time, the enterprise expanded its footprint in important regions, particularly China and other Asian nations.

The firm has stepped up its environmental efforts, which now include using recyclable materials and ethically sourced diamonds.

The company remained dedicated to traditional craftsmanship while investing in innovation, such as creating new alloys and technology for treating gemstones.

The enterprise has remained one of the world’s most famous and prominent jewelry businesses by upholding its reputation for creating the best products and cutting-edge designs.