Tinder Logo

Tinder LogoTinder Logo PNG

“It’s going to be hot here,” promises the Tinder logo. Feelings, like a flash, arise instantly. The platform is a comfortable space for meeting hearts seeking love. The degree of communication and the content of the pages are up to the users themselves.

Tinder: Brand overview

Founded:2012
Founder:Sean Rad, Justin Mateen, Whitney Wolfe, Jonathan Badeen
Headquarters:
West Hollywood, Los Angeles, California, United States
Website:tinder.com
Tinder is an online dating platform developed by Hatch Labs in 2012. It’s an application that allows Facebook users to go beyond their usual circle of acquaintances. It’s intended only for those registered on the social network and selects people based on geolocation. The service is partially monetized: paid services appeared in March 2015.

Meaning and History

Tinder Logo History

The popular dating program has long been associated with fire – and not just because the word “tinder” means a flammable material. It’s all about the icon, which features a flame silhouette. It is also present on the official logo: initially, this symbol was part of the inscription, and then it became an independent element, like the Nike Swoosh.

What is Tinder?

Tinder is a social network with geolocation tags of users and a mobile dating application. It’s a development of Sean Rad with unique features for rating users and expressing likes/dislikes. The service is designed to connect people with similar interests for real-life meetings. The product was launched in 2011 and managed from an office in Los Angeles, California.

2012 – 2017

Tinder Logo 2012-2017

The first logo of the dating app contains its name written in lowercase letters. The designers used an elegant round font but deviated from the classic. They bet on unusual shapes, so the “t” lacks the left part of the horizontal stroke, above “i” instead of a dot is a flame, “n” resembles an inverted “u,” “d” looks like an “o” with a vertical line, the crossbar inside “e” is slanted, and “r” lacks corners at the bend.

2017 – today

Tinder Logo 2017-present

In the summer of 2017, the dating platform introduced a new logo. It also has a spark: the developers kept the flame as the main symbol of Tinder. Only now has this sign moved from the status of “replacing the dot over i” to an independent element and was placed to the left of the inscription.

The font also changed. The logo creators decided not to experiment and chose a classic sans serif font. They kept only the rounded shape of the letters, so the word “tinder” didn’t seem alien. The final touch was the update of the palette: for the inscription, the designers used dark gray, almost black color, and for the flame silhouette – a pink-orange gradient.

Font and Colors

Tinder Emblem

Tinder’s spark needs no introduction. Facebook users familiar with the dating app know what this symbol means. Therefore, the 2017 redesign led to the flame finally separating from the word and acquiring a unique graphic design.

The program had an icon in the form of a spark before, but then it became entirely orange and looked completely different. After 2017, it was depicted as more rounded, with points and a gradient texture. The pink color (at the bottom) smoothly transitions into orange (at the top), creating a reflection like a real fire and a 3D effect. In this case, the change of shades looks like the movement of flame.

In the old version, the minimalist icon served as the dot over the letter “i.” Now, it has become synonymous with the Tinder app – you don’t even need an inscription to understand what this symbol refers to. As for the meaning of the flame, there are several versions, and all of them are related to the functionality of the program.

The word “tinder” means an object that ignites even from a spark. Here lies the metaphorical symbolism: the fire of the soul, ardent passion, prompting new relationships. All these associations fit into the concept of the dating platform and explain why the flame silhouette appeared on the logo, not some other abstract drawing.

Tinder Symbol

The font for the old and new emblems of Tinder is completely different. In the first case, it looks bright and unconventional; in the second, it is more classic. In the latest version, as before, the letters have no serifs.

The choice of palette is symbolic. The designers preferred the orange color, which refers to the chakra associated with the energy of creativity and sexual attractiveness. After the 2017 redesign, they diluted it with shades of pink to create a smooth gradient.

Tinder color codes

Neon PinkHex color:#fd3a73
RGB:253 58 115
CMYK:0 77 55 1
Pantone:PMS 1925 C
OnyxHex color:#424242
RGB:66 66 66
CMYK:0 0 0 74
Pantone:PMS Black 7 C