TomTop Logo PNG
The TomTop logo reflects technology, affordability, and variety, emphasizing the company’s commitment to becoming a universal platform for online shopping. The design highlights convenience and ease of use, making shopping easy and enjoyable for customers. The company is focused on providing quality products at affordable prices, offering a wide selection and excellent service for shoppers worldwide.
TomTop: Brand overview
Tokopedia was founded in 2009 by William Tanuwijaya and Leontinus Edison in the center of Jakarta. They dreamed of creating a digital marketplace to foster and empower Indonesian entrepreneurs. Conceived primarily as a link between local merchants and consumers, it has become an important online channel for many start-up businesses.
Tokopedia’s potential has attracted the attention of global investment giants. Financial giants such as SoftBank, Alibaba, and Sequoia Capital saw promise in the platform and poured a staggering $2 billion into it. This financial backing allowed Tokopedia to take the platform to the next level and soon become a one-stop store offering various products, from electronics and apparel to home goods and cosmetics.
By 2018, Tokopedia’s meteoric rise made it an iconic name in Indonesia’s startup ecosystem. It reached the coveted “unicorn” status with an impressive valuation of $7 billion. The platform’s vastness has been made evident by its staggering catalog of over 100 million products, represented by an extensive network of 9 million sellers.
With its forward-thinking approach, Tokopedia has entered the logistics market, ensuring seamless delivery of a multitude of products to consumers across Indonesia. In addition, the addition of competitors such as Bilna has further strengthened the company’s market dominance.
In 2021, Tokopedia joined hands with Gojek, a leading ride-hailing service. This merger gave rise to the GoTo Group, which was valued at over $18 billion.
Today, Tokopedia is a titan of Indonesian e-commerce with over 100 million active monthly users. Its founding principle remains the same: supporting small businesses by providing them with a vast digital marketplace.
Meaning and History
What is TomTop?
TomTop is an online retailer catering to a wide variety of consumer needs, including electronics, apparel, home goods, and toys. Known worldwide for its affordable yet quality offerings, TomTop has gained a strong customer base. Based in Shenzhen, China, this privately held company is the preferred choice for shoppers seeking bargains.
2004 – 2014
2014 – today
The Tomtop logo appears simple and clear, emphasizing the online supermarket’s core values. The company name is on the top line, written in a bold font with angular yet slightly rounded edges. The chosen style makes the text substantial yet easy to read. The increased spacing between the letters creates a sense of openness and space.
The name’s blue color adds a feeling of reliability and confidence. This shade highlights the precise geometry of the letters and gives the logo a modern and professional look. The combination of shape and color evokes associations with safety and quality.
Below the name is the slogan: “Loving. Shopping. Sharing.” It reflects the brand’s principles—shopping enjoyment, passion for choice, and the desire to share joy. The slogan is written in a thin, softer font that harmonizes with the main text. The dots between the words add neatness and completeness.
The slogan is rendered in beige, adding warmth and highlighting the company’s personalized approach to its customers. The contrast between blue and beige balances the visual design and draws attention to each element.
The supermarket’s name evokes associations with height (“top”), suggesting the brand’s aspiration to be a leader, making it well-suited for a global market.
The Tomtop emblem inspires trust and comfort. Its simple design and thoughtful choice of fonts and colors emphasize the company’s professionalism and focus on convenience and quality service.