TomTop Logo

TomTop Logo

TomTop Logo PNG

TomTop: Brand overview

Tokopedia was founded in 2009 by William Tanuwijaya and Leontinus Edison in the center of Jakarta. They dreamed of creating a digital marketplace that would foster and empower Indonesian entrepreneurs. Conceived primarily as a link between local merchants and consumers, it has become an important online channel for many start-up businesses.

Tokopedia’s potential has attracted the attention of global investment giants. Financial giants such as SoftBank, Alibaba, and Sequoia Capital saw promise in the platform and poured a staggering $2 billion into it. This financial backing allowed Tokopedia to take the platform to the next level and soon become a one-stop store offering a variety of products, from electronics and apparel to home goods and cosmetics.

By 2018, Tokopedia’s meteoric rise made it an iconic name in Indonesia’s startup ecosystem. It reached the coveted “unicorn” status with an impressive valuation of $7 billion. The platform’s vastness has been made evident by its staggering catalog of over 100 million products, represented by an extensive network of 9 million sellers.

With its forward-thinking approach, Tokopedia has entered the logistics market, ensuring seamless delivery of a multitude of products to consumers across Indonesia. In addition, the addition of competitors such as Bilna has further strengthened the company’s market dominance.

In 2021, Tokopedia joined hands with Gojek, a leading ride-hailing service. This merger gave rise to the GoTo Group, which was valued at over $18 billion.

Today, Tokopedia is a titan of Indonesian e-commerce with over 100 million active monthly users. Its founding principle remains the same: supporting small businesses by providing them with a vast digital marketplace.

Meaning and History

TomTop Logo History

What is TomTop?

TomTop is an online retailer catering to a wide variety of consumer needs, including electronics, apparel, home goods, and toys. Known worldwide for its affordable yet quality offerings, TomTop has gained a strong customer base. Based in Shenzhen, China, this privately held company is the preferred choice for shoppers seeking bargains.

2004 – 2014

TomTop Logo 2004

2014 – today

TomTop Logo

Wide square-shaped letters are the main and easily recognizable feature of the logo of this online supermarket where you can find any kind of goods. The massive blue headline occupies the entire first line; it is stretched due to the large gaps between the glyphs. The second line consists of three words: “Loving. Buying. Sharing.” These words are in beige with thin glyphs. The upper line uses uppercase letters, and the lower line uses lowercase letters. They are united by the absence of serifs.

The blue name is strong and suggestive, like a comic book superhero. The second line, with thin letters and a beige color, looks soft, almost like a whisper, making you think of coziness. The combination of large and small letters reminds one of a friendly conversation between two different personalities who nevertheless get along well with each other.

TomTop color codes

CeruleanHex color:#11799d
RGB:17 121 157
CMYK:89 23 0 38
Pantone:PMS 633 C
Pale BrownHex color:#9d7d50
RGB:157 125 80
CMYK:0 20 49 38
Pantone:PMS 729 C