Treehouse Logo PNG
The Treehouse Original logo is cartoonish because the channel’s target audience is children. The designers achieved a balance between bright colors and disproportionate shapes, making the emblem look harmonious despite the asymmetry.
Treehouse began in 1994 as a preschool programming block on YTV in Canada. Called “The Treehouse,” it used short interludes instead of commercials, with PJs Katie, Krista, and Todd making crafts, playing, and speaking to young viewers. The format created a safe, playful setting modeled on a children’s treehouse.
After audience research, YTV moved to turn the block into a separate channel for children under six. The CRTC approved the application on September 4, 1996, and Treehouse TV launched on November 1, 1997, at 8:00 a.m. Eastern Time. It became Canada’s first full preschool television channel. At first, it aired from 6:00 a.m. to 3:00 a.m., then switched to 24-hour broadcasting by 2003.
In 1999, Shaw Communications spun off its media assets into Corus Entertainment. Under Corus, Treehouse grew with support from Nelvana, acquired in 2000. The channel followed a no-commercial model and filled breaks with Treetown character segments. CRTC required at least 70% Canadian content. By 2004, Treehouse had ordered 534 half-hour episodes of original Canadian programming, above its initial 325-episode commitment.
Treehouse expanded beyond television with Treehouse On Demand in 2005, an iOS app in 2011, Nelvana’s Treehouse Direct on YouTube in 2013, and its own YouTube channel in 2015. It competed with Nick Jr. and Disney Junior through Canadian originals and international co-productions. In 2019, Corus won a copyright infringement case against Treehouse Dispensary for copying its logo. In 2022, the CRTC renewed its license for two years. On September 1, 2025, Nickelodeon content left Treehouse and YTV after Corus’ rights expired.
Meaning and History
Treehouse is an exciting channel with an extensive lineup of television programs for preschool-age children. It includes the latest episodes of popular children’s shows, educational programs, and cartoon series. In various programs, every child can find an interesting solution for themselves.
The chosen theme completely defined the brand’s visual identity. There was a perfect balance between bright colors and playful elements. The first logo was a direct hit. But, throughout its existence, it was repeatedly supplemented and modernized. All the presented versions did not deviate from the chosen design direction.
What is Treehouse Original?
Treehouse Original is a Canadian television channel that broadcasts children’s programming. It is one of the most popular in its category and offers viewers an extensive list of interesting programs. All of them are broadcast exclusively in English. The owner is YTV Canada, Inc., which is a subsidiary of Corus Entertainment.
1997 – 1999
The channel’s first emblem was created in 1997 when the first Treehouse TV channel aired. Viewers saw an expressive branded badge. It looked bold and bright, which children especially liked. They could immediately recognize the channel with their favorite programs. This was promoted by the lush color palette of green, yellow, black, and white.
A distinctive feature was the background. Most logos use a neutral light shade, but black was chosen here. This solution was needed for contrast. We could see the massive letters of the name on the black background. It was reminiscent of the brightly colored wall inscriptions painted with special spray-paint cans.
The Treehouse lettering was done in yellow, green, and black (which created shadows). This gave a real 3D effect that matched the channel’s theme and emphasized the type of programs. Underneath the name was also the inscription A Shaw Company. It symbolized affiliation with the company.
1999 – 2002
Two years after the channel’s first broadcast, its logo was changed. A few words were added to the bottom inscription. The new version of the inscription represented “A Corus Entertainment Company”. The colors of this inscription were changed from neutral white to a combination of different colors.
This solution symbolized goodwill, positivity, and fun. In addition, the coloring is reminiscent of the rainbow, which symbolizes childhood and carefreeness. The font looked very fancy and stylish. The coloring of the main inscription did not change. Such changes showed both updates and stability.
2002 – 2009
In 2002, the company achieved major success in its field. The logo was renewed again. The minor changes only touched on the color palette shades and font sizes of the bottom lettering. The bright hues became more muted and darkened. The lower part of A Corus Entertainment Company became lighter and smaller. The font was still smooth, without serifs. In addition, the center portion was slightly rotated, which widened the letters’ outline and made the logo appear more voluminous. The changes indicated the channel’s desire for improvement and development.
2009 – 2013
Another rebranding decision was made after the channel began working with providers and offering on-demand services. This time, the corporate identity was designed completely differently. The main innovation was a dramatic change in the background. Instead of a solid black square, the new version included a lawn, sunbeams, a rainbow, and a house.
The company name was still in bold, massive font, which became even more expressive. The letters were embossed against the general background, making them more realistic. The lettering colors remained the same: black, green, and yellow.
Other than that, the company that owned the canal was still inscribed at the bottom. The overall concept looked brighter, fresher, and more childlike. The cheerful and welcoming background, which included a rainbow, a symbol of joy and goodness, was particularly different.
2013 – 2016
The picture was again redesigned in 2013. Although it did not lose the main accents, the new version became simpler. In the background were now only the rays of the sun, the lawn, and the sky, with blurred clouds. The picture was complemented by a beautiful miniature butterfly, which softened the overall background and emphasized the children’s orientation toward the channel.
The central part, the name, was straightforward, and additional Original lettering appeared underneath it. It was done in simple white letters on a bright orange background. The element added color and made the logo more vivid. The typeface Treehouse became more subtle and sophisticated. The updates made the emblem more stylish.
2016 – 2019
From 2016 to the present day, the channel used an emblem very similar to the version from 2013-2016. The base is virtually unchanged. In the center is the Treehouse lettering in the same color scheme (black, yellow, and green), complementing a bright orange Original banner.
The bottom lettering is in a thin, sans-serif font. It consists of straight, elegant letters spaced a certain distance apart. The changes are in the butterfly, closer to the lettering, and in the A Corus Company lettering.
Font and Colors
The channel’s current logo was created in 2016. It consists of several parts: three letters, a graphic element, and a cartoon background. Different fonts were used for the inscriptions. The name of the TV channel is written in a graffiti style. These are massive letters of different shapes with darkened outlines. The Original inscription is created with thin, sans-serif lines that complement the upper part favorably.
At the very bottom is the inscription A Corus Company. It, too, has been chosen in a small, readable font that includes both thin and more solid lines. The coloring consists of many shades: blue, white, green, yellow, black, and red. All colors are harmonious, and the overall concept is playful and welcoming.