Treehouse Logo PNG
The Treehouse Original logo is cartoonish because the channel targets children. The designers balanced bright colors with disproportionate shapes, making the emblem look harmonious despite its asymmetry.
Treehouse began in 1994 as a preschool programming block on YTV in Canada. Called “The Treehouse,” it used short interludes instead of commercials, with PJs Katie, Krista, and Todd making crafts, playing, and speaking to young viewers. The format created a safe, playful setting modeled on a children’s treehouse.
After audience research, YTV moved to turn the block into a separate channel for children under six. The CRTC approved the application on September 4, 1996, and Treehouse TV launched on November 1, 1997, at 8:00 a.m. Eastern Time. It became Canada’s first full preschool television channel. At first, it aired from 6:00 a.m. to 3:00 a.m., then switched to 24-hour broadcasting by 2003.
In 1999, Shaw Communications spun off its media assets into Corus Entertainment. Under Corus, Nelvana supported Treehouse, which was acquired in 2000. The channel followed a no-commercial model and filled breaks with Treetown character segments. CRTC required at least 70% Canadian content. By 2004, Treehouse had ordered 534 half-hour episodes of original Canadian programming, above its initial 325-episode commitment.
Treehouse expanded beyond television with Treehouse On Demand in 2005, an iOS app in 2011, Nelvana’s Treehouse Direct on YouTube in 2013, and its own YouTube channel in 2015. It competed with Nick Jr. and Disney Junior through Canadian originals and international co-productions. In 2019, Corus won a copyright infringement case against Treehouse Dispensary for copying its logo. In 2022, the CRTC renewed its license for two years. On September 1, 2025, Nickelodeon content left Treehouse and YTV after Corus’ rights expired.
Meaning and History
Treehouse is an exciting channel with an extensive lineup of television programs for preschool-age children. It includes the latest episodes of popular children’s shows, educational programs, and cartoon series. Across its programs, every child can find something interesting.
The chosen theme completely defined the brand’s visual identity. There was a perfect balance between bright colors and playful elements. The first logo was a direct hit. But over time, it was repeatedly updated and modernized. None of the presented versions deviated from the chosen design direction.
What is Treehouse Original?
Treehouse Original is a Canadian television channel that broadcasts children’s programming. It is one of the most popular channels in its category and offers viewers a wide range of interesting programs. All of them are broadcast exclusively in English. YTV Canada, Inc., a subsidiary of Corus Entertainment, owns the channel.
1997 – 1999
The channel’s first emblem was created in 1997, when the channel first aired. Viewers saw an expressive branded badge. It looked bold and bright, which children especially liked. They could immediately recognize the channel with their favorite programs. This was promoted by the lush color palette of green, yellow, black, and white.
A distinctive feature was the background. Most logos use a neutral light shade, but black was chosen here. This solution was needed for contrast. The massive letters of the name stood out against the black background. It reminded me of brightly colored wall inscriptions painted with special spray-paint cans.
The Treehouse lettering was done in yellow, green, and black (which created shadows). This gave a real 3D effect that matched the channel’s theme and emphasized the type of programs. Underneath the name was also the inscription A Shaw Company. It symbolized affiliation with the company.
1999 – 2002
Two years after the channel’s first broadcast, its logo was changed. A few words were added to the inscription at the bottom. The new inscription read, “A Corus Entertainment Company.” The inscription’s colors changed from neutral white to a mix of colors.
This solution symbolized goodwill, positivity, and fun. The coloring also resembled a rainbow, symbolizing childhood and carefree days. The font looked very fancy and stylish. The main inscription’s coloring did not change. Such changes showed both updates and stability.
2002 – 2009
In 2002, the company achieved major success in its field. The logo was renewed again. The minor changes affected only the color palette and the font sizes of the bottom lettering. The bright hues became more muted and darkened. The lower part of A Corus Entertainment Company became lighter and smaller. The font remained smooth and sans-serif. In addition, the center portion was slightly rotated, widening the letters’ outlines and making the logo appear more voluminous. The changes indicated the channel’s desire for improvement and development.
2009 – 2013
Another rebranding decision was made after the channel began working with providers and offering on-demand services. This time, the corporate identity was designed completely differently. The main innovation was a dramatic background. Instead of a solid black square, the new version included a lawn, sunbeams, a rainbow, and a house.
The company name remained in bold, massive font, but it became even more expressive. The letters were embossed against the general background, making them more realistic. The lettering colors remained the same: black, green, and yellow.
Other than that, the name of the company that owned the canal was still inscribed at the bottom. The overall concept looked brighter, fresher, and more childlike. The cheerful, welcoming background, including a rainbow, a symbol of joy and goodness, stood out in particular.
2013 – 2016
The picture was again redesigned in 2013. Although it kept the main accents, the new version was simpler. The background now featured only the sun’s rays, the lawn, and the sky, with blurred clouds. The picture was complemented by a beautiful miniature butterfly, which softened the overall background and emphasized the children’s orientation toward the channel.
The central name was straightforward, with additional Original lettering underneath. It was done in simple white letters on a bright orange background. The element added color and made the logo more vivid. The typeface Treehouse became subtler and more sophisticated. The updates made the emblem more stylish.
2016 – 2019
From 2016 to the present, the channel has used an emblem very similar to the 2013-2016 version. The base is virtually unchanged. At the center, the Treehouse lettering uses the same color scheme (black, yellow, and green) and complements a bright orange Original banner.
The bottom lettering is in a thin, sans-serif font. It consists of straight, elegant letters spaced evenly apart. The changes are in the butterfly, closer to the lettering, and in the A Corus Company lettering.
Font and Colors
The channel’s current logo was created in 2016. It consists of several parts: three letters, a graphic element, and a cartoon background. Different fonts were used for the inscriptions. The TV channel’s name is written in a graffiti style. These are massive letters of different shapes with darkened outlines. The Original inscription is created with thin, sans-serif lines that complement the upper part favorably.
At the very bottom, the inscription reads A Corus Company. It is also set in a small, readable font with both thin and thicker lines. The coloring consists of many shades: blue, white, green, yellow, black, and red. All colors are harmonious, and the overall concept is playful and welcoming.