Trello is a web application for easy teamwork, productivity, project management, and multitasking. It was written by Joel Spolsky and Michael Pryor and is currently owned by Australian software company Atlassian. The utility was first released in 2011 under the auspices of Fog Creek Software. It targets several popular platforms – Android, Windows OS, iOS, macOS. Its head office is based in New York (USA).
Meaning and History
The Trello app was launched on TechCrunch first as part of Fog Creek. This event is dated the 2011th year. In September of that year, Wired named it one of the seven coolest startups, and Lifehacker noted that it makes collaboration an enjoyable and easy process.
A few years later (in 2014), the web board raised funding from Spark Capital and Index Ventures. In 2016, the program announced that it already had 14 million registrations. In January 2017, digital industrial giant Atlassian bought it for $ 425 million.
In late 2018, Trello announced that it was acquiring Butler, the firm that developed Power-Up to automate its process. Her career began to develop even more intensively, and in October 2019, she had 50 million users.
The visual identity of the web application has evolved with it and has received two variants of branding. Although the logos are not much different from each other, they appeared significant for the company.
2011 – 2016
This period belongs to the debut version, approved immediately at the start of the project. The developers have made the logo unloaded with details to emphasize the ease of use of the program, openness, comprehensibility, and practicality. This is the tersest version, consisting of only two elements – the number of parts of the logo.
There is an impromptu “window” on the left side. It indicates the location of graphs and other useful information for collaboration. It has a wide border, sometimes turning into a solid fill-in in the lower right zone. The corners of the square are rounded. Inside it, there are two white rectangles of different sizes. To the right of the graphic is the word “Trello.” It is executed in a sleek font in a minimalist style with a harmonious combination of strict and smooth lines.
2016 – 2021
The current version appeared during the rebranding process, carried out in connection with the Atlassian application transfer. After updating the logo, the graphic element remained the same – in the form of a notice board. Only the textual part has changed. The printed signs became written, semi-connected, and received italics with a minimum inclination to the right. The color changed: instead of dark blue, its light shade appeared.
The symbol of the personal identity of the service has gone through a minimum of corrections. Mostly they touched the inscription. The image in both versions looks the same: a blue square with white rectangles inside. But the spelling of the name changed and turned from strictly geometric to oblique handwritten text. None of the elements have a background as such, unless, of course, you count the white space.
Initially, the logo used the Helvetica Neue typeface. The program developers liked it for its simplicity, ease of reading, lack of serifs, and other garbage elements. But then the owners of the application realized that there are a lot of such font options. As a result, they decided to redesign and implement something new, which would allow them to remember the service the first time. The experiments were carried out in Font Swap. The result is an oblique typeface with elongated lowercase letters, except for the first. The color scheme of the emblem is simple: it consists of light blue and white.
2021 – present
After the modernization, the logo of the web board acquired a different style of writing the name. In the winter of 2021, the company returned to its debut version, adding boldness to the letters. Therefore, the text is made in a strict font with wide characters, which greatly strengthened the sign of visual identity and made it serious. On the other hand, the icon on the left is smaller. More precisely, the vertical stripes in it have become smaller: visually, they are narrower than before, although the size of the square remains the same.
Font and Colors of the Emblem
The developers returned the Helvetica Neue font to the updated logo, but only in bold. Wide letters add seriousness and practicality to the emblem. But the designers have retained the color palette: the logo, as before, is dominated by light blue (a board with columns) and graphite (the name of the service).