Triodos Bank is taking its brand to the next level, uniting its history, mission, and the demands of the digital environment into a single style. The refresh encompasses the entire brand system and reinforces the bank’s commitment to using money to drive positive change. The new look includes an updated logo, new colors, and a unified style across all platforms. The brand is now clearer in structure, more recognizable, and better suited for the environment where the bank interacts with customers every day.
The new symbol design draws on the original Triodos Bank logo used until the early 1990s and references the Greek “tri hodos,” meaning “three roads” or a “threefold path”. The three parts of the logo differ in shape and color, conveying the complexity of the social environment and the need for a constant balance among different values and interests. They can be seen as building blocks of the future toward which the bank is moving with its customers. Through the new symbol, the bank reinforces the connection to the brand’s history and translates it into a more relevant digital format.
The brand rebranding comes eight years after the last style update. Over this period, customer expectations have changed, and the bank’s products and services have evolved, so the new identity now reflects a different reality. The new style will be rolled out gradually across all Triodos Bank communications and digital services, including the website, mobile apps, payment interfaces, local bank branches, the Triodos Regenerative Money Centre, Triodos Investment Management, and Triodos Bank UK. Physical and digital bank cards will be replaced following the same plan. The bank will use up its existing stock of cards, letterhead, and envelopes to avoid waste, and the digital version of the new card for Google Pay and Apple Pay will be released later this year.
The creative agency Multitude worked on Triodos Bank’s new visual identity. A parallel phase of the campaign was developed by the bank in collaboration with the agency Gardeners. Its goal aligns with the institution’s mission and aims to clarify it for the current audience. The campaign is based on the idea that it is becoming increasingly difficult for customers to distinguish a bank whose direction and contribution to social change carry significant weight. The new identity helps convey this to people who associate the bank with social good and care for nature.