Trustpilot Logo PNG
The Trustpilot logo symbolizes trust and transparency, representing a platform for open and honest user reviews of businesses. The emblem symbolizes the trustworthiness customers can expect when interacting with companies listed on the platform, and businesses improve their products and services through customer feedback.
Trustpilot: Brand overview
Trustpilot’s history began in 2007 in Copenhagen, Denmark, when Peter Holten Mühlmann, a student at the time, struggled to find reliable online reviews of products and services. After falling victim to an online scam, while purchasing a laptop, Mühlmann came up with the idea to create a platform for honest and transparent customer reviews.
In its early months, the platform was a small project launched by Mühlmann and his friends. They developed a basic website version, allowing customers to post reviews of businesses and products. Initially, the service focused on the Danish market.
Two thousand eight significant strides were made when SEED Capital provided the first investment. This funding allowed the team to expand and improve the platform’s functionality. That same year, the company began offering online reputation management tools to businesses, marking the start of its aggressive pursuit of business clients.
Between 2009 and 2010, the platform began expanding internationally. The team launched German and English versions of the website, helping it enter new markets. During this period, the platform saw rapid user numbers and reviews growth.
In 2011, the service experienced substantial growth. The company opened its first office outside Denmark, in London, marking a key step in its global expansion strategy. That same year, additional funding was secured, which helped accelerate the platform’s growth.
Between 2012 and 2013, the expansion continued aggressively. The company developed an API, allowing businesses to integrate reviews directly into their websites. The platform also strengthened its review verification process, increasing trust among users and businesses.
Significant growth was achieved in 2014. A $25 million investment allowed the service to expand its global market presence. With new New York and San Francisco offices, the platform solidified its position in the US market.
In 2015, the focus shifted to combating fake reviews by improving technology. The company introduced an artificial intelligence system to detect suspicious activity, a crucial step in maintaining the platform’s reliability and integrity.
Growth and improvements continued from 2016 to 2017. The company launched advanced analytics and marketing tools for its business clients and redesigned the platform to enhance the user experience.
In 2018, the platform reached a major milestone with 50 million reviews. The company also prioritized transparency, releasing detailed reports on its moderation practices and efforts to combat fake reviews.
In 2019, new challenges and opportunities arose. The platform received criticism regarding the manipulation of reviews by some businesses. In response, the company tightened its regulations and improved its monitoring processes. It also introduced new features that allowed users to view a business’s entire review history.
Despite global economic challenges in 2020, the service continued to grow. The company focused on developing artificial intelligence technology to improve the quality of review moderation and personalize the user experience.
In 2021, significant growth followed a successful IPO on the London Stock Exchange. This gave the platform greater visibility and access to resources for further expansion and innovation.
The year 2022 saw further expansion of the platform’s capabilities. The company introduced new tools to help businesses engage with customers and manage their reputations more effectively, along with increased integration with other business systems.
By 2023, the platform had millions of users and reviews worldwide, making it one of the top consumer review services globally. The company remains committed to increasing transparency, preventing fake reviews, and developing new technologies to benefit consumers and businesses.
Over the years, the platform has faced various challenges, including issues with review authenticity, competition from other platforms, and the need to adapt to the evolving needs of users and businesses. Nevertheless, its focus on innovation and transparency has allowed the company to remain a leader in the online review market.
Meaning and History
What is Trustpilot?
This is a well-known online review site where customers can discuss their experiences with companies and products. It acts as a bridge between companies and consumers, offering a forum for real reviews and ratings. The site hosts millions of reviews from various companies, including financial services, technology, travel, and e-commerce. It is a tool that companies can use to gain customer insights, improve their offerings, and build trust with potential customers.
2007 – 2018
The Trustpilot logo, used since 2007, presents a clean and recognizable design associated with reliability and trust—the company’s core principles. The primary elements of the logo include dark text and an orange square with a checkmark, symbolizing approval.
The orange square with a black checkmark represents confidence and positive evaluation. The choice of orange evokes enthusiasm and positivity, essential for a platform focused on reviews and ratings. The checkmark is a universal symbol of confirmation and trust that is easily understood visually.
The font is minimalist and straightforward. “TRUST” is rendered in bold black, highlighting the brand’s seriousness. The second part—”PILOT”—is shaded in gray, gradually lightening, symbolizing growth and progress. This aligns the brand with modern technological solutions and transparency.
2018 – 2022
In 2018, the company introduced an updated logo that looked more modern and fresh than the original. The main change was introducing a green star, which replaced the previous checkmark. This highlights the company’s focus on user ratings, where five stars represent high standards and positive customer experiences. The green star became the new central element of the emblem, emphasizing reliability and trust, as the color green is often associated with safety and stability.
The font was also changed—it now looks more minimalist and refined, emphasizing the brand’s modernity and professionalism. The “Trustpilot” text has smooth and even lines in black. The font became simpler but retained its distinctiveness, making the logo concise and clear, perfectly reflecting the company’s commitment to transparency and clarity.
The new emblem signals that the platform is a comprehensive tool for analyzing the quality of services and products globally.
2022 – today
The modern Trustpilot logo, the third version, has undergone very few changes compared to previous iterations, yet it still symbolizes small refinements emphasizing the brand’s stability and growth. At the center of the emblem remains the green five-pointed star, symbolizing responsiveness and reliability. This is also a nod to the user rating system, where a star represents high scores and positive experiences.
However, the star’s color has become brighter, with a more vibrant shade of green reinforcing associations with nature, trust, and growth.
The logo’s font remains strict, simple, and neat, conveying the company’s reliability and professionalism. Although the changes to the font are subtle, the letters have become slightly sharper, making the text even more readable and visually pleasing. This decision reflects the brand’s essence: minimalism, reliability, and durability.