Truth Social Logo

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Truth Social: Brand overview

In October 2021, Truth Social was launched through the joint efforts of former U.S. President Donald Trump and Trump Media & Technology Group. After being removed from Twitter, Trump helped create a social media platform that is very similar in design and functionality to Twitter, often referred to as a “Twitter lookalike.”

Plans were announced to bring Truth Social to the stock market through a merger with Digital World Acquisition Corp, but this endeavor has faced some hiccups and delays. In February 2022, the platform was introduced to the public in the form of an iOS app, but it was released on a limited scale. An Android version of the app was to be released later that year.

However, the platform’s journey has not been smooth. Technical glitches, long registration queues, accusations of not adhering to the proclaimed principles of “freedom of speech” – all these have been noted in its short history. By mid-2022, the number of active users was around 2 million, in stark contrast to Twitter’s huge base of 237 million users. Moreover, a notable amount of activity on Truth Social appears to come from automated bots and questionable accounts.

Meaning and History

Truth Social Logo History

2021 – 2022

Truth Social Logo 2021

2022 – today

Truth Social Logo