Tubi Logo PNG
The Tubi logo looks bright and fresh on the screen. Its massive letters and color convey lightness of perception and expressiveness. The emblem’s design is an image of transformation, a constant change process, where new and popular shows and films replace the previous ones.
Tubi: Brand overview
Tubi was launched in 2014 by entrepreneurs Farhad Massoudi and Thomas Ahn, initially known as adRise, aiming to provide a free, ad-supported alternative to subscription-based streaming services. Recognizing a demand from audiences shifting away from cable TV yet unwilling to pay for subscriptions, Tubi built its model around advertising revenue, gradually expanding from independent titles to securing partnerships with major studios such as Lionsgate, MGM, Paramount Pictures, NBCUniversal, and Fox. Rapid growth brought significant investment, international expansion into Canada, Australia, and Latin America, and increased viewership across diverse platforms, including smart TVs and mobile devices. In 2020, Fox Corporation acquired Tubi, further enriching its library and expanding its user base. Tubi ventured into original content production, introducing “Tubi Originals” with exclusive films, series, and documentaries alongside personalized recommendations driven by artificial intelligence. With continued audience growth, reaching over 65 million active monthly users by its tenth anniversary in 2024, Tubi remains among the largest free streaming platforms, consistently enhancing its user experience and content offerings.
Meaning and History
The emblem of startup Farhad Massoudi changes depending on the growth of the audience and the site’s revenue. The sign is formed based on easy memorability and corresponds to the domain. Users recognize the page thanks to the four letters, audibly reminiscent of the well-known phrase. In rebranding, the entourage, font, and size of letters change, not the meaning.
What is Tubi?
An American free service for watching digital TV shows and movies online. They have been owned by Fox Corporation since 2020. It earns money through advertising. The service’s audience is 74 million viewers per month, and the number of users is constantly growing.
2014 – 2017
The first emblem of the service consists of a black square, symbolizing a monitor screen. The figure reminds of a movie and shows icons on the main screen of the platform. The square, due to the equality of its sides, is considered a harmonious construction and symbolizes:
- Equal rights of Tubi users,
- The diversity of content is capable of satisfying users with different interests.
The cube is a mystery—a box containing interesting movies and shows.
Inside the square on the logo, the service’s name and the addition of TV are placed. The white and orange colors of the letters help distinguish the brand and the platform’s theme.
The name resembles the sound of the phrase “to be.” The choice indicates contemporary content, live broadcasts of many shows, and hints at “to be continued,” the continuation of favorite programs and series tomorrow.
2017 – 2024
In 2017, the company attracted 20 million in investments, allowing it to expand the range of licensed content. The involvement of investors led to a change in the brand’s identity.
The black inscription of flexible letters, seemingly rushing forward, represented the development theme, moving into the future. The service constantly replenishes its media library with new releases and shows, and the number of users is growing geometrically.
Removing the black background freed the emblem from gloom and added more air and freedom. Just as the financial infusions “untied” the owners’ hands to improve the quality of services.
The change underscored the site’s primary mission – to provide people with free access to quality content, which, like other services, was previously locked and only available through a paid subscription.
The decoding of “TV” is no longer used, as the name of the service has become well-known.
2024 – today
The Tubi logo changed again in 2024 and now looks bolder and brighter. The DixonBaxi agency completely redesigned the brand identity, giving it massiveness and density. The entire inscription is in lowercase letters, but the font has become bolder.
The main detail in the new design is the letter “t.” It is no longer a solid symbol but consists of two elements. As before, the letter’s upper horizontal line does not cut through it but is present only on the left, while on the right, its continuation has become a large round dot. The dot adds a distinctive feature to the logo, creating a sense of play with shapes.
The color palette can take on several shades, but the primary one remains bright yellow. This color adds energy and a positive mood, making the logo as noticeable as possible. Yellow is associated with activity, optimism, and dynamism.
The shape of the letters remains rounded and smooth, without sharp angles. The inscription appears friendly and modern. The style blends perfectly with the brand’s entertainment theme.
The new Tubi logo now looks more powerful and confident, matching the spirit of a growing media platform.
Font and Colors
Black is one of the leading colors in the media theme. It is associated with the black font of titles and descriptions and the black screen at the beginning and end of movies and shows. This shade is unobtrusive and not distracting. It is neutral in terms of preferences. It shows that the site merely provides access, and viewers choose the programs according to their tastes.
The font of the logo resembles Black Crow Medium. The letters of the inscription seem to flow into each other like a pliable substance. This choice speaks to the personalization of the viewing program. The founders developed a special content personalization mechanism based on machine learning and complemented it with the TubiChannels service. Therefore, finding shows that you like has become very easy.
The line forming the letters also hints at the possibility of watching live broadcasts in real-time.
The new color palette of the logo is dominated by a rich yellow color – a shade of energy, movement, and liveliness. A single color sets Tubi apart from competitors and adds dynamism to the overall style.
The font in the new Tubi logo has become stronger and denser. The letter lines are simple, without any serifs or decorative curls. The design is based on the custom Tubi Sans typeface developed by Central Type. Its foundation resembles commercial fonts like Boring Sans B Heavy or Heading Now 87 Extra Bold. However, the letter “t” has undergone an original and unusual redesign.
