Tubi Logo PNG
The Tubi logo looks bright and fresh on the screen. Its large letters and color convey lightness and expressiveness. The emblem’s design reflects transformation, a constant process of change in which new, popular shows and films replace older ones.
Tubi’s history began with AdRise, an advertising technology company Farhad Massoudi founded in San Francisco in 2010; Massoudi is a UC Berkeley graduate in electrical engineering and computer science. Working with Thomas Ahn Hicks, he saw a gap in online video, where many viewers wanted free films and series without monthly subscriptions.
In 2014, with AdRise technology and $4 million in funding from Foundation Capital, SGH Capital, and Streamlined Ventures, the company launched Tubi TV. Its model differed from Netflix and Hulu, with free access funded by advertising. In its first 18 months, Tubi built a library of over 50,000 titles through deals with Lionsgate, MGM, and Paramount Pictures.
In November 2015, Tubi entered the Canadian market in partnership with Blue Ant Media and expanded into Australia. In May 2017, it raised $20 million from Jump Capital, Danhua Capital, Cota Capital, and Foundation Capital. A 2019 deal with NBCUniversal added 400 films and series, and by June 2019 the platform had over 20 million monthly active users.
On March 17, 2020, Fox Corporation agreed to buy Tubi for $440 million and closed the deal on April 20, after 21st Century Fox sold major assets to Disney. Fox also sold its 5% stake in Roku for about $400 million. Tubi later surpassed 33 million users, acquired MarVista Entertainment, signed content from Warner Bros. Discovery, formed Tubi Media Group in 2023, appointed former Vimeo CEO Anjali Sud, streamed Super Bowl LIX in February 2025, surpassed 100 million monthly users, and became profitable in Q4 2024.
Meaning and History
Farhad Massoudi’s startup emblem changes with audience growth and the site’s revenue. The sign is memorable and matches the domain. Users recognize the page because the four letters sound like a well-known phrase. In rebranding, the entourage, font, and letter size change, but the meaning stays the same.
What is Tubi?
Tubi is a free American service for watching digital TV shows and movies online. They have been owned by Fox Corporation since 2020. It earns money through advertising. The service reaches 74 million viewers per month, and its user base continues to grow.
2014 – 2017
The service’s first emblem is a black square that symbolizes a monitor screen. The figure evokes a movie and shows icons on the platform’s main screen. The square, due to the equality of its sides, is considered a harmonious construction and symbolizes:
- Equal rights for Tubi users,
- The diversity of content that can satisfy users with different interests.
The cube is a mystery, a box containing interesting movies and shows.
Inside the square on the logo, the service’s name and the addition of TV are placed. The white and orange letters help distinguish the brand and the platform’s theme.
The name echoes the phrase “to be.” The choice suggests contemporary content and live broadcasts, and hints at “to be continued”, the continuation of favorite programs and series tomorrow.
2017 – 2024
In 2017, the company attracted 20 million in investment, allowing it to expand its licensed content. Investor involvement changed the brand’s identity.
The black inscription of flexible letters, seemingly rushing forward, represented development and movement into the future. The service constantly replenishes its media library with new releases and shows, and its user base is growing exponentially.
Removing the black background freed the emblem from gloom and added more air and freedom. Just as the financial infusions “untied” the owners’ hands, allowing them to improve service quality.
The change underscored the site’s primary mission: to give people free access to quality content that, like other services, was previously locked behind a paid subscription.
The “TV” decoding is no longer used, as the service’s name is well-known.
2024 – today
The Tubi logo changed again in 2024 and now looks bolder and brighter. The DixonBaxi agency completely redesigned the brand identity, giving it a more massive, dense feel. The entire inscription is in lowercase, but the font is bolder.
The main detail in the new design is the letter “t.” It is no longer a solid symbol but consists of two elements. As before, the letter’s upper horizontal line no longer cuts through it; it appears only on the left, while on the right, it becomes a large round dot. The dot adds a distinctive feature to the logo, giving it a playful shape.
The color palette includes several shades, but bright yellow remains the primary color. This color adds energy and a positive mood, making the logo as noticeable as possible. Yellow is associated with activity, optimism, and dynamism.
The letters remain rounded and smooth, with no sharp angles. The inscription appears friendly and modern. The style blends perfectly with the brand’s entertainment theme.
The new Tubi logo now looks more powerful and confident, matching the spirit of a growing media platform.
Font and Colors
Black is one of the leading colors in the media theme. It pairs with the black title and description font and the black screens at the beginning and end of movies and shows. This shade is unobtrusive and not distracting. It is neutral in terms of preferences. It shows that the site merely provides access, and viewers choose programs based on their tastes.
The logo font resembles Black Crow Medium. The letters in the inscription seem to flow into one another like a pliable substance. This choice reflects a personalized viewing experience. The founders developed a custom content-personalization mechanism using machine learning and paired it with the TubiChannels service. As a result, finding something you like has become much easier.
The line forming the letters also hints at the possibility of watching live broadcasts in real time.
A rich yellow, a shade of energy, movement, and liveliness, dominates the new logo color palette. A single color sets Tubi apart from competitors and adds dynamism to the overall style.
The font in the new Tubi logo has become stronger and denser. The letterforms are simple, without serifs or decorative curls. The design is based on the custom Tubi Sans typeface developed by Central Type. Its foundation resembles commercial fonts like Boring Sans B Heavy or Heading Now 87 Extra Bold. However, the letter “t” has an original, unusual redesign.