The Tudor logo embodies the brand’s resilience and permanence. The emblem reflects a close connection to the royal dynasty’s heritage, emphasizing the brand’s prestigious status. This association highlights that the products are characterized by a unique design, flawless precision, and reliability worthy of royalty. The brand maintains this connection by showcasing its high standards and superior quality, underscoring its commitment to traditions and craftsmanship established over centuries. The company continues to stand out in the market thanks to its attention to every detail, reinforcing its status as a high-class and longevity symbol.
Tudor traces its origin to 1926, when Hans Wilsdorf, founder of Rolex, registered “The Tudor” trademark. Montres Tudor SA was formally established in 1946 to make dependable watches at lower prices. Early models used cases and crowns from the parent company, while movements came from outside suppliers. A 1948 campaign promoted the link between the two firms and the quality guarantee behind it.
The Oyster Prince appeared in 1952 as Tudor’s first automatic and water-resistant watch. In 1954, the Oyster Prince Submariner reference 7922 began a long series of diving models developed with the French Navy. The “Snowflake” Submariner followed in 1969 with its square hour hand. During the 1960s and 1970s, Tudor supplied watches to the French Navy and US Navy. At the same time, the Prince Oysterdate chronograph opened a new category.
The 1980s and 1990s brought fewer major launches, but production continued. In 2009, Tudor repositioned the brand and moved toward greater independence in movement development. Heritage Black Bay arrived in 2012, followed in 2015 by the MT5621, its first in-house caliber, used in the North Flag. The 2017 Black Bay Chronograph relied on a movement developed with Breitling.
Black Bay Fifty-Eight debuted in 2018, drawing on earlier diving watches. In 2019, Tudor released the P01, based on a 1960s military prototype and adapted for a modern collection. By 2023, the company continued expanding Black Bay and Pelagos while increasing the use of proprietary movements.
Meaning and History
What is Tudor?
This is a Swiss watchmaker that serves as a prime example of blending modern technology with tradition. Often referred to as a “sister brand” to Rolex, it has built a reputation for producing high-quality watches at more accessible prices, offering elegant design and reliability. The brand is known for its tool watches, including the Black Bay series, which reflects a rich history of diving and contemporary design solutions. The company successfully maintains competitive prices without sacrificing quality by combining in-house and external movements. Bold color choices, materials like titanium and bronze, and vintage aesthetics draw the attention of watch enthusiasts. The brand’s reputation is further strengthened by its ties to active sports like racing and rugby.
1946 – today
The brand’s emblem emphasizes its connection to the English royal dynasty, renowned for its grandeur and influence in establishing England as a powerful global force. The founder chose this name to associate the products with strength, prestige, and a rich historical heritage, creating a brand image of royal significance. This marketing approach has established Tudor as a symbol of wealth and impeccable reliability, attracting true connoisseurs of exclusive items. The logo includes the brand name and a stylized royal shield, with bold red outlines reminiscent of the legendary red rose, a symbol of the royal dynasty, thereby highlighting the brand’s historical connection and elegance.


