Twitch is a video streaming service that launched in June 2011 as an additional platform for Justin.tv. It allows you to watch music, artistic and creative broadcasts, and the process of video games and e-sports competitions. Everything can be transmitted in real-time, in the form of a chat by invitation or by request in the search bar. The founders of the project are Justin Kan and Emmett Shear. Today it is owned by Amazon.
Meaning and History
At first, the service was launched as a platform for the Justin.tv channel, so when it launched, it immediately got an emblem consisting of the inscription “TwitchTV.” Then its status changed, and with it, the appearance of the decal. In total, over the years of the existence of the Internet resource, it had three logos.
2011 – 2012
The debut version has a light gray “Twitch” lettering. It is in a mixed format: most of the characters are in uppercase and “i” in lowercase. The first letter in the word has an elongated leg, so it goes beyond the border and seems larger than the rest. A similar trick is applied to “H,” but its leg is still slightly shorter than “T.”
To the right of the inscription is the “TV” icon. It is placed inside a rounded square that represents the TV screen. The display color is dark gray.
2012 – 2019
In 2012, the service changed its name, removing the part related to television. Now it is resourcefully focused on collaborative processes carried out in real-time with the ability not only to view but also to participate. NX World designed the updated logo.
The emblem depicts the name of the company in the form of a combination of text and graphics. These are large geometric symbols that form the word “twitch.” It is done in white lowercase letters with purple shadows. “T,” “w,” and “c” have a beveled bottom left edge, “h” has a top right corner. Unusual shadow-like edging means “glitch,” “glitch,” split picture, and creates a kind of 3D-effect.
2019 – present
The modern logo format is the same as the previous one. The difference is in the color change to light purple and the narrowed gaps of the letters. The updated variation was introduced on September 26, 2019. It is jointly developed by Collins studio and its web service design department.
The creators of the logo emphasize that they aimed to create an individual font. Also, add emotions to the graphics and change the style to a friendlier one, inviting users to join the new world and become a part of it.
Font and Color of the Emblem
At all times, the service’s brand name has been built around the name “Twitch.” According to company representatives, their icon is associated with the word “Glitch,” which conveys a failure state. Therefore, in 2012, small individual icons appeared, denoting a glitch. These are squares with a cut-off in the right corner, two rectangular “slots,” and a wide shadow.
The name is made in a typeface reminiscent of Dimitri with characteristic angles and a “t” without half of the top band. The corporate palette consists of purple (Hex: # 6441A4, PMS: 2665C), black and white.