Twitch Logo

Twitch LogoTwitch Logo PNG

The Twitch logo seems to have stepped out of the screen and approached the viewer at arm’s length. The emblem indicates that the service is filled with realistic films and shows that address the issues and interests of its users.

Twitch: Brand overview

Founded:June 6, 2011
Founder:Justin Kan, Emmett Shear, Michael Seibel, Kyle Vogt, Kevin Lin
Twitch is a streaming video service launched in June 2011 as an additional platform for “” It allows viewers to watch music, artistic and creative programs, video game processes, and esports competitions. Everything can be broadcast in real-time, via invitation-only chat, or on-demand through the search bar. The project’s founders are Justin Kan and Emmett Shear. Today, it is owned by Amazon.

Meaning and History

Twitch Logo History

Initially, the service was launched as a platform for the “” channel, so it immediately had an emblem consisting of the “TwitchTV” inscription. Then, its status changed, along with its logo’s appearance. Over the years, the internet resource has had three logos.

What is Twitch?

Twitch is an American streaming channel focused on live broadcasts of real events. These can include demonstrations of the drawing process, video games, esports competitions, and much more. They can be watched live or recorded. The streaming service was launched in 2011 and is owned by’s subsidiary, Twitch Interactive.

2011 – 2012

Twitch TV Logo 2011-2012

The debut version features a light grey “Twitch” inscription. It’s in a mixed format: most characters are in uppercase, while “i” is in lowercase. The first letter in the word has an elongated leg, making it seem larger than the others. A similar approach is applied to the letter “H,” but its leg is slightly shorter than that of “T.”

To the right of the inscription is a “TV” icon located inside a round square depicting a television screen. The color of the display is dark grey.

2012 – 2019

Twitch Logo 2012-2019

In 2012, the service changed its name by removing the part related to television. Now, it is oriented towards collaborative processes occurring in real-time, with the ability not only to watch but also to participate. The company NX World developed the updated logo.

The emblem depicts the company’s name as a combination of text and graphics. These are large geometric symbols forming the word “twitch.” It is made of white lowercase letters with purple shadows. The letters “T,” “w,” and “c” have a slanted lower left edge, and the letter “h” has a right upper corner. The unusual shadow outline signifies a “glitch,” a duplication of the image, creating a unique 3D effect.

2019 – today

Twitch Logo 2019-present

The modern format of the logo is the same as the previous one. The difference lies in the change of color to light purple and the narrowing of the gaps between the letters. The updated variation was presented on September 26, 2019. It was jointly developed by the Collins studio and the web service’s design department.

The logo creators emphasize that they aimed to create a unique font. Additionally, they wanted to add emotions to the graphics and change the style to a more friendly one, inviting users to join a new world and become a part of it.

Font and Colors

Twitch Emblem

Throughout its history, the brand service has been built around the name “Twitch.” According to company representatives, their icon is associated with the word “Glitch,” which conveys the state of malfunction. Therefore, in 2012, small separate icons symbolizing a glitch appeared. These are squares with a cut-off in the right corner, two rectangular “cuts,” and a wide shadow.

The name is made in a font reminiscent of Dimitri, with distinctive angles and the letter “t” missing half of its top bar. The brand palette consists of purple (Hex: #6441A4, PMS: 2665C), black, and white colors.

Twitch color codes

PurpleHex color:#9146ff
RGB:145 70 255
CMYK:43 73 0 0
Pantone:PMS 266 C