Twitch Logo

Twitch LogoTwitch Logo PNG

The Twitch logo seemed to have gone beyond the screen and approached the viewer at arm’s length. The emblem tells that the service is filled with realistic films and shows that highlight the problems and interests of users.

Twitch: Brand overview

Founded: June 6, 2011
Founder: Justin Kan, Emmett Shear, Michael Seibel, Kyle Vogt, Kevin Lin
Twitch is a video streaming service that launched in June 2011 as an additional platform for It allows you to watch music, artistic and creative broadcasts, and the process of video games and e-sports competitions. Everything can be transmitted in real-time, in the form of a chat by invitation or by request in the search bar. The founders of the project are Justin Kan and Emmett Shear. Today it is owned by Amazon.

Meaning and History

Twitch Logo History

At first, the service was launched as a platform for the channel, so when it launched, it immediately got an emblem consisting of the inscription “TwitchTV.” Then its status changed, and with it, the appearance of the decal. In total, over the years of the existence of the Internet resource, it had three logos.

What is Twitch?

Twitch – an American streaming channel focused on live broadcasts of real-life events. These can be demonstrations of the drawing process, video games, esports competitions, and much more. They can be viewed live or recorded. The streaming service was launched in 2011 and is owned by subsidiary Twitch Interactive.

2011 – 2012

Twitch TV Logo 2011-2012

The debut version has a light gray “Twitch” lettering. It is in a mixed format: most of the characters are in uppercase and “i” in lowercase. The first letter in the word has an elongated leg, so it goes beyond the border and seems larger than the rest. A similar trick is applied to “H,” but its leg is still slightly shorter than “T.”

To the right of the inscription is the “TV” icon. It is placed inside a rounded square that represents the TV screen. The display color is dark gray.

2012 – 2019

Twitch Logo 2012-2019

In 2012, the service changed its name, removing the part related to television. Now it is resourcefully focused on collaborative processes carried out in real-time with the ability not only to view but also to participate. NX World designed the updated logo.

The emblem depicts the name of the company in the form of a combination of text and graphics. These are large geometric symbols that form the word “twitch.” It is done in white lowercase letters with purple shadows. “T,” “w,” and “c” have a beveled bottom left edge, “h” has a top right corner. Unusual shadow-like edging means “glitch,” “glitch,” split picture, and creates a kind of 3D-effect.

2019 – today

Twitch Logo 2019-present

The modern logo format is the same as the previous one. The difference is in the color change to light purple and the narrowed gaps of the letters. The updated variation was introduced on September 26, 2019. It is jointly developed by Collins studio and its web service design department.

The creators of the logo emphasize that they aimed to create an individual font. Also, add emotions to the graphics and change the style to a friendlier one, inviting users to join the new world and become a part of it.

Font and Colors

Twitch Emblem

At all times, the service’s brand name has been built around the name “Twitch.” According to company representatives, their icon is associated with the word “Glitch,” which conveys a failure state. Therefore, in 2012, small individual icons appeared, denoting a glitch. These are squares with a cut-off in the right corner, two rectangular “slots,” and a wide shadow.

The name is made in a typeface reminiscent of Dimitri with characteristic angles and a “t” without half of the top band. The corporate palette consists of purple (Hex: # 6441A4, PMS: 2665C), black and white.

Twitch color codes

Purple Hex color: #9146ff
RGB: 145 70 255
CMYK: 43 73 0 0
Pantone: PMS 266 C