Umbrella Academy Logo

Umbrella Academy LogoUmbrella Academy Logo PNG

The emblem of the fictional academy depicts a closed, cozy world where children are fully protected. The Umbrella Academy logo promises that the world will not interfere with superheroes’ growth, and that when the time comes, they will protect it from danger.

Umbrella Academy: Brand overview
Umbrella Academy is an American-made television series based on a comic book of the same name, written by Gerard Way and produced by Dark Horse Comics. Steve Blackman and Jeremy Slater created it. The film is presented in several genres at once: a comedy with black humor, a fantasy, a superhero movie, a drama, and a science fiction film. It is produced by Borderline Entertainment, Universal Cable Productions, Dark Horse Entertainment, and is ordered and distributed by Netflix. It was filmed in Toronto and Hamilton, Ontario. The first season aired in the winter of 2019; the second season aired in the summer of 2020. And in November, it was reported that the series had been extended for another season, which will presumably be shown in late 2021.

Meaning and History

Umbrella Academy Symbol

The adaptation of the superhero fantasy comic book began in 2011 at the initiative of Universal Pictures. But then the project was delayed and subsequently became not a feature film but a television series (in 2015). After languishing for two more years, the idea received Netflix’s approval to proceed with the shoot. After its release, Umbrella Academy was watched by 45 million people, prompting a sequel. In addition, the novelty was approved by both viewers and critics.

The film version revolves around the events occurring in the foster family of children born to different mothers under mysterious circumstances. The fact is that before the birth, the women did not assume they were pregnant until October 1, 1989, 43 babies with supernatural powers were suddenly born in different countries of the world. Seven children are adopted by a billionaire named Reginald Hargreeves. Under the mask of an eccentric man hides a space alien whose planet was destroyed by an atomic explosion.

He is trying to save Earth from a similar fate and opens the Umbrella Academy for foster children. There, they develop and hone their extraordinary abilities, becoming a team of superheroes. Hargreeves names them by number, but the robot nanny gives them names. Their foster father is convinced that the children’s abilities will one day help save the planet and all life on it from destruction. When they grow up, they leave the world behind, preferring not to contact each other. Coming together again was forced by the death of Reginald Hargreeves, whom they tried to unravel and prevent from unleashing the threat of the apocalypse. The second season recounts these very events.

Font and Colors

Umbrella Academy Emblem

The television series logo, which serves as the basis for the splash screen in various designs, depicts an ordinary black umbrella. However, it is not simple, but has many allusions and meanings. The main element comprises five segments: three upper segments forming the canopy and two lower segments forming the handle. The upper canvas is reminiscent of a bat’s open wings in flight, with sharp tips. At the bottom, they are curved arches.

Each part of the umbrella is separated from the neighboring thin white line. The same dividing line is on the handle. It passes between the straight cane and curved handle, marking their boundaries. The umbrella is taken in a narrow circular frame and occupies the entire inner space of the ring. It represents unification, protection, care, and a place free from threats.

Although the emblem officially contains no text, it is presented in numerous variations in other versions (headband versions). The lettering is done in smooth grotesque with letters unilaterally elongated, reminiscent of an umbrella handle. The logo’s monochrome color scheme emphasizes that this is a television series with black humor and that its events are, in fact, super-serious.