United Launch Alliance (ULA) Logo PNG
United Launch Alliance (ULA): Brand overview
United Launch Alliance, often referred to as ULA, is an American space launch services company. It is a joint venture between two major American aerospace companies, Boeing and Lockheed Martin, which was created in 2006 by merging the single-use launch systems divisions of the two companies.
ULA uses Atlas V, Delta IV, and Delta Heavy launch vehicles to launch various payloads into space, primarily serving U.S. government and commercial entities. The primary launch sites are Cape Canaveral Air Force Station, Florida, and Vandenberg Air Force Base, California, where critical national security, science, and commercial payloads are launched.
The range of payloads launched by ULA is vast and includes NASA planetary exploration missions, Earth observation satellites, classified government surveillance satellites, and commercial communications satellites. Since its inception in 2006, the company has conducted more than 145 successful launches, maintaining an impeccable mission success rate.
ULA is currently focused on the development of the Vulcan Centaur, a next-generation rocket that is expected to replace the Atlas V and Delta IV in the coming years. In line with this goal, ULA has entered into a strategic alliance with Blue Origin to develop BE-4 liquid rocket engines for the Vulcan rocket.
The company’s operations are supported by a workforce of more than 2,500 employees who work interstate, manufacturing Delta and Atlas rockets in Alabama and Colorado, respectively. In 2020, in a significant corporate reshuffle, ULA became an independent subsidiary of Boeing as Boeing acquired Lockheed Martin’s stake in the joint venture.
Meaning and History
What is United Launch Alliance?
Founded in 2006, United Launch Alliance (ULA) has established itself in the space launch services industry, serving customers around the world. As a joint venture between Lockheed Martin Space and Boeing Defense, Space & Security, ULA has been operating from its headquarters in Centennial, Colorado, since its inception. This U.S. space launch services company is a leader in its industry. It specializes in the design, manufacture, and operation of various launch vehicles capable of putting spacecraft into orbits around the Earth.
2006 – today
United Launch Alliance sends rockets into space, so it makes sense that the company’s logo shows an arrow pointing upward. The wide triangle-shaped arrow resembles a paper airplane, so it’s a double hint of flight. This arrow also takes the place of the horizontal line in the letter “A” in the word “ULA .”The abbreviation is written in big, bold letters and underlined with a curve that represents the surface of the Earth from which rockets take off. The dark blue color denotes the sky.
The arrow, like a miniature version of a rocket, speaks directly to what the company does – space and cool launches. The curve underneath “ULA” makes you think of the world and the fact that this company reaches for the stars yet stands on the ground. And the dark blue color kind of hints at the vast sky and the universe they are exploring.
United Launch Alliance (ULA) color codes
Delft Blue | Hex color: | #223367 |
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RGB: | 34 51 103 | |
CMYK: | 67 50 0 60 | |
Pantone: | PMS 294 C |