USA Network Logo PNG
The USA Network logo conveys the channel’s focus on showing movies and series. The emblem emphasizes individuality, reflecting the tastes and preferences of its users.
USA Network: Brand overview
| Founded: | September 22, 1977 |
| Founder: | NBCUniversal (Comcast) |
| Headquarters: | New York City, United States |
| Website: | usanetwork.com |
Meaning and History
The company started in 1977 as a sports television channel and gradually expanded its broadcasting. Today, it broadcasts reruns of series, other network channels, movies, and sports programs throughout the day.
The numerous logo changes are tied to changes in the network’s ownership. The network was resold at least seven times, and each new owner reviewed the channel’s concept and program list.
What is USA Network?
It’s one of the cable channels of American television, popular for its broadcast of series and movies.
1977 – 1980
The first logo is very massive and noticeable.
At the center of the composition is a schematic image of a sports arena in New York. In reality, the building’s exterior design consists of strips; however, they form a cylinder, not a ribbed surface. The blades are open in the picture, allowing viewers to peek inside the arena. The image shows that the channel is dedicated to its listeners in all major sports events, revealing the mystery happening on the field.
The logo and name choice are related to Madison Square Garden’s active role in creating the network. And the main broadcasts came from its walls.
A large black inscription with the channel’s name, placed in four lines, makes the logo too massive. Capital letters demonstrate the importance of sports news and coverage of central, most popular games. The logo also indicates importance, as this was the first cable sports channel in the US.
1980 – 1981
The program list was expanded. In addition to sports events, children’s shows, program blocks, and films were added. Therefore, the channel’s name was changed to a more general one: USA Network. Accordingly, the logo was updated.
The new emblem was letter-based and did not have graphic elements. The inscription was arranged in two levels. A smaller inscription of Network balanced the large abbreviation. The size of the letters USA emphasized the coverage of most of the country’s territory, and the word Network indicated distribution through the cable network.
National colors were used for the logo: red and blue, which emphasized love for their country.
1981 – 1996
In 1981, the changes that had begun a year earlier continued. The network changed ownership, which was distributed equally among the three companies. This led to an even greater change in content, the addition of cartoons and women’s shows, the production of its series, and the broadcast of popular films from other networks.
The visual symbol underwent minimal changes. Its colors became more muted. The inscription was done in a uniform font, demonstrating the new owners’ aim to develop a common style and shape a memorable “face” of the channel.
1996 – 1999
The channel’s ownership initially shifted from Paramount Network to Viacom, then to Seagram, which purchased both Viacom’s and MCA’s shares, owning 2/3. These were resold to businessman Barry Diller, the owner and founder of several companies. He merged his networks with the new acquisition and completely revamped the airtime, leaving only original programs made in the USA. The logo was also changed.
The font of the name was altered. The squat black letters were transformed into a stretched inscription, indicating the coverage of many viewers and expansion through new channels. A blue star was hidden behind the first letter U. It alludes to the national symbol of the USA and conveys the new direction of broadcasting and the choice of television shows.
The star’s three protruding rays resonate with the three notes that sounded in the air when the emblem appeared.
1999 – 2002
The network’s new logo is very patriotic. In addition to the familiar abbreviation, it features the American flag unfurling. Underneath the composition is the inscription “Network,” which clarifies which US enterprise is being discussed.
The thin letters give the image lightness and airiness, demonstrating coverage across the entire territory of America and a selective approach to programming.
2002 – 2005
The channel’s ownership transitioned to Vivendi, which made it part of the Universal Television Group. Now, the airtime preference was given to the in-house series.
The new owners retained Diller’s identity, only slightly modifying it. The emblem retained its concept, but the colors became more vibrant, and the letters of the inscription became thicker. The flag was reduced in size, with five red stripes instead of the standard seven. Overall, the sign conveyed the variety of programs and the network’s stability, favoring American-produced content.
2005 – today
In 2004, the company became the property of NBC Universal, and a year later, an advertising campaign emphasizing comedy and drama series was launched.
The new logo turned out to be the most impressive and unusual. The company Imaginary Forces developed this version of the symbol. The first three letters of the abbreviation USA are closely intertwined. At the same time, each is visible due to the interplay of black and white color. The black U and A are in beautiful contrast with the white S overlaid on a black circle. Sometimes, red is used instead of black, adding expression and fire to the sign, or blue, demonstrating a wide range of programs.
The interlacing of white and black elements in the center resembles the yin-yang symbol, representing the unity of opposites and feminine and masculine principles. This demonstrates that the channel focuses on individuals and characters from beloved series and movies.
Font and Colors
The primary colors of the logo are patriotic blue and red, as well as black and white.
- Blue – represents a business approach, development of partnerships, and digital networks.
- Red – signifies engaging, exciting shows and a careful approach to viewers.
- Black – symbolizes stability and reliability.
- White – indicates regular updates to the network’s concept and its content.
The combination of white and black also suggests broadcasting during both day and night.
The font of the inscription resembles Dolcissimo Regular. Using lowercase letters indicates that the channel has no relation to the country’s name. Moreover, the lowercase approach makes the network appear more approachable to viewers.