Vancouver Airport Services Logo PNG
Vancouver Airport Services logo was an intriguing mix of design elements with significant symbolism. Formerly known as Vancouver Airport Services, the company rebranded itself as Vantage Airport Group, but its old logo left a lasting impression. The emblem featured three vertical rectangles in shades—blue, light blue, and olive. Each rectangle contained a white letter, respectively “Y,” “V,” and “R,” which formed an acronym for the company’s alternative name, YVRAS. These glyphs were set against negative space and were connected by a long line that started at the top of the “Y” and stretched across all rectangles. This line was symbolic of the contrail left by an airplane.
The choice of colors in the logo was no mere aesthetic whim. Blue is often linked to reliability and professionalism, qualities an airport service would want to exude. Light blue could signify openness and freshness, aligning with a client’s expectation of an open sky when they think of aviation. The olive shade, a less common choice, added an element of groundedness, representing earth and stability. These color choices created a full experience, encompassing the sky, the airplane, and the ground in one succinct emblem.
The acronym YVRAS cleverly encapsulated the company’s older name and directly tied to its roots, a thoughtful way to pay homage while modernizing. Each letter was designed in negative space within the rectangles, giving them a sense of depth and gravity.
The elongated line connecting the letters was a masterstroke. It associated the company with the air trails typically seen in the sky following a plane, instantly linking the brand to the aviation industry. This line served as an aesthetic and functional element, guiding the viewer’s eye across the logo and reinforcing the notion of connectivity, movement, and directionality.
The geometric shapes, mainly the rectangles, conveyed stability and structure. These are qualities that customers generally look for in an airport service, making them fundamental to the design. The rectangles also formed a linear pattern representing order, an attribute that plays a crucial role in the logistics and operations of any airport-related service.
All these elements worked in harmony to create a visual identity that was both meaningful and well-conceived. It embodied core principles of aviation and service quality.
Vancouver Airport Services: Brand overview
| Founded: | 1994 |
| Headquarters: | Vancouver, British Columbia, Canada |
| Website: | vantageairportgroup.com |
Four years later, in 1998, YVRAS ventured into airline services in western Canada, operating under HARBOUR Air. This move began its operations as a regional airline, initially flying floatplanes and turboprop aircraft.
As the years passed, HARBOUR Air steadily expanded its route network. It started offering services to numerous destinations across British Columbia, Alberta, and the Pacific Northwest US, using Vancouver and Victoria as its key hubs.
In 2007, despite rebranding as Vancouver Airport Services, the airline continued operating under the well-established HARBOUR Air banner. It maintained a firm focus on scheduled regional flights and charter services.
Five years later, in 2012, the Australian investment firm, SeaLink Travel Group, acquired the airline. Nonetheless, the airline continued its operations as HARBOUR Air, ensuring regional connectivity in western Canada.
Presently, Vancouver Airport Services, operating under the HARBOUR Air brand, holds the title of the largest seaplane airline in North America. With a fleet of over 40 aircraft, it caters to various routes within coastal British Columbia.
In summary, over 25 years, the company has evolved from a ground handler at Vancouver Airport to a leading regional carrier under the HARBOUR Air name.
Meaning and History
