Vanilla Air Logo PNG
The Vanilla Air logo embodies lightness, simplicity, and affordability. The emblem represents a budget carrier known for its personalized approach, aiming to delight passengers with pleasant surprises and attractive prices.
Vanilla Air: Brand overview
Vanilla Air Inc., known in Japan as バニラ・エア株式会社 (Banira Ea Kabushiki Kaisha), has revolutionized the airline industry by becoming a low-cost airline aiming to revolutionize air travel for passengers. Launched in 2013 as a collaboration between All Nippon Airways (ANA) and AirAsia, Vanilla Air set out to redefine the air travel experience in Japan by offering affordability and convenience as core principles.
From its inception, Vanilla Air made a statement by introducing two Airbus A320 aircraft with distinctive bright orange coloring. Based at Narita International Airport’s Terminal 2, the airline quickly gained the attention of Japanese aviation with its welcoming atmosphere and commitment to serving domestic and international routes.
In June 2013, AirAsia sold its stake in AirAsia Japan, transferring ownership to ANA. This strategic decision opened up new opportunities for Vanilla Air, now a subsidiary of ANA, and set the stage for exciting developments in its operations.
In October 2019, Vanilla Air and Peach Aviation, two well-known low-cost carriers in Japan, joined forces to combine resources, optimize operational efficiency, and expand network coverage. As a result of this strategic merger, Vanilla Air has completed its standalone operations, and Peach Aviation has grown stronger and entered a new era of growth and achievement.
Meaning and History
What is Vanilla Air?
Vanilla Air was established in November 2013 as a subsidiary of All Nippon Airways, Japan’s leading airline. Headquartered at Narita International Airport, this budget airline was dedicated to providing affordable air travel in Japan and around the world. Its domestic and international flights have become popular among budget travelers, and over the years, the company has carved a niche for itself in the airline industry. The brand’s journey came to an end in late 2019 when it merged with Peach Aviation, another low-cost carrier owned by ANA.
2013 – 2019
The Vanilla Air logo exudes lightness and optimism, conveying an atmosphere of relaxation and joy. It features two key colors—blue and yellow. Blue, reflecting the sky, symbolizes reliability and calm, while yellow adds warmth, evoking sunny days and delightful adventures.
At the center is an elegant symbol integrated into the letter “V.” It is a stylized vanilla flower: two blue lines rising upward create the flight dynamic, while three yellow lines radiating from the top add an airy feel. This element combines nature and motion, emphasizing the essence of the name.
The font of the word “Vanilla” is curved and graceful, as if created with a brushstroke. Its flowing lines evoke a sense of something soft and light, like a cloud. The second part of the name, “Air,” is designed cleanly and concisely, with a subtle slant that enhances the sense of motion. The contrast between the softness of the first part and the precision of the second highlights the balance between hospitality and professionalism.
The color palette, shapes, and text combine seamlessly to create a fresh and friendly image. “Vanilla Air” evokes associations with something familiar and comforting, as if reminding you that travel is a pleasure and comfort begins with choosing the right airline. The logo sets a positive tone and promises journeys filled with sunny emotions.
