Vermeer Logo PNG
Vermeer: Brand overview
Vermeer, an American company founded in 1948 by Gary Vermeer in Pella, Iowa, is known for manufacturing industrial and agricultural equipment. The company is still headquartered in Pella today.
Among Vermeer’s wide range of products, the most popular are horizontal directional drills, utility installation equipment, tree care equipment, hay balers, and biomass harvesters. The company made its mark in the agricultural industry with the patented Vermeer baler in 1971, revolutionizing hay harvesting and baling.
Vermeer’s manufacturing facilities are centered at plants in Iowa and South Carolina, USA. The company distributes its products worldwide through an extensive network of independent dealers, reaching customers in more than 60 countries.
The company’s core product lines include various tools and machines, including underground utility installation, environmental equipment, hay equipment, and wood waste processing machines. Vermeer focuses on specialized machinery for various industries, such as landscaping, agriculture, underground infrastructure, and tree care.
With more than 4,000 employees spread across the globe and generating annual revenues of approximately $1 billion, Vermeer is a company that has a global reach. Although the Vermeer name is not found in every home, the company holds a critical place in the global agriculture, landscaping, and construction industries as a supplier of uniquely specialized machinery.
Meaning and History
What is Vermeer?
It is an American manufacturer of industrial and agricultural equipment. The company produces drilling, earthmoving, wood processing, forage harvesting, and pasture maintenance machinery. It serves the construction, energy, agricultural, and landscaping sectors, offering reliable and technically advanced solutions for operation in demanding conditions.
before 2008
2008 – today
The Vermeer company logo consists of a graphic symbol and a textual element. Central attention is given to the letter “V,” divided into three zones with smooth transitions, forming a three-dimensional figure. The upper section is green, the middle section is white, and the lower section is black. The upper green segment indicates the company’s connection to nature and agriculture, the white sector serves as a visual separation creating contrast, and the lower black block conveys reliability and stability.
The “V” shape is outlined with a thin black frame separating the symbol from the surrounding space, enhancing the expressiveness of the image and giving the logo a complete appearance.
The text “Vermeer,” placed next to it, is written in strict, rounded, sans-serif letters. A distinctive feature of the letter “e” is its slanted bottom part, which adds dynamism to the inscription. The black color of the font represents professionalism and the technical nature of the company.
The logo carries symbolic meaning related to the company’s main fields of activity: agriculture, construction, and technology. The letter “V” design directly refers to the brand’s name, while its shape reflects ideas of growth and innovation. The color palette accentuates the products’ natural focus and technological aspects.
Since Vermeer produces diverse products, its emblem maintains a universal character. The prominent “V” symbolizes the company’s name, while the green shade connects the brand to the environment, logically fitting for an agricultural equipment manufacturer. The gradient fill creates a glossy effect, reminiscent of polished glass or modern materials.
The shape of the letter “V” resembles a slightly opened treasure chest, inviting exploration of its contents. The green color evokes the freshness of spring foliage, and the tilted letters “e” appear playful, as if winking at the viewer and promising uniqueness in the company’s products.