VIDgital Logo PNG
The VIDgital logo, introduced in 2017, underwent a significant refinement in 2020. The logo, featuring the smiling head of Guo Xiang, had the golden sheen of the letters removed, thereby enhancing the mask’s shapes and contours. The wordmark was shortened back to ‘VID,’ steering the overall mood of the logo back toward simplicity, professionalism, and confidence.
This new iteration of the logo suggests a brand that values simplicity and clarity in its communication, as evidenced by its straightforward design and clean lines. The smiling Guo Xiang can represent VIDgital’s aim to evoke joy and positivity in its audience, aligning with the cheerful, entertaining content it produces.
The shift from the golden shine to a more muted tone demonstrates a shift towards professionalism and seriousness, suggesting that the logo platform is committed to delivering high-quality content. This is reinforced by reducing the wordmark back to ‘VID,’ simplifying the logo, and making it easier to recognize and remember.
The overall tone of the VIDgital emblem, with its emphasis on simplicity, professionalism, and confidence, accurately conveys the brand’s identity. The logo suggests that the company values clear, high-quality content and seeks to deliver a positive, enjoyable experience to its audience.
VIDgital, formerly known simply as VID and stylized as ВИD in Russian, is a distinguished brand in the media and entertainment industry, well recognized for its significant contributions to television production and broadcasting.
The brand has carved out a niche with a diverse array of programming, including game shows, documentaries, and dramas, that appeal to a wide spectrum of viewers. Through its content, the brand showcases an adept understanding of the audience’s preferences, curating shows that captivate, educate, and entertain.
Meaning and History
VIDgital’s brand identity is underpinned by its stylized logo, which symbolizes the brand’s creativity and innovation. The logo, a combination of Russian letters forming “ВИD,” is minimalist yet memorable, reflecting the brand’s ability to convey powerful messages through simple, effective storytelling.
The brand’s tagline, “Зрительным искусствам,” translates to “For the visual arts.” This succinctly encapsulates its commitment to promoting the visual arts through its broadcast content, further demonstrating its unwavering dedication to providing high-quality, meaningful entertainment.
The commitment to the viewer, coupled with an innovative approach to content creation, has helped establish the brand as a reliable and respected name in television production and broadcasting.
What is VIDgital?
VIDgital is a Russian television company founded in 1987 with its headquarters in Moscow. Known for producing and broadcasting various television shows, it has made significant contributions to Russia’s entertainment landscape. In addition to production, VIDgital also provides media services, including content distribution and licensing.
1990 – 2013
2013 – 2017
2017 – 2020
2020 – today
