VIDgital Logo PNG
The VIDgital logo, introduced in 2017, underwent a significant refinement in 2020. The logo, featuring the smiling head of Guo Xiang, had its golden letter sheen removed, thereby enhancing the mask’s shapes and contours. The wordmark was shortened to ‘VID,’ steering the logo’s overall mood back toward simplicity, professionalism, and confidence.
This new iteration of the logo suggests a brand that values simplicity and clarity in its communication, as evidenced by its straightforward design and clean lines. The smiling Guo Xiang can represent VIDgital’s aim to evoke joy and positivity in its audience, aligning with the cheerful, entertaining content it produces.
The shift from a golden shine to a more muted tone signals a move towards professionalism and seriousness, suggesting that the logo platform is committed to delivering high-quality content. This is reinforced by reducing the wordmark back to ‘VID,’ simplifying the logo, and making it easier to recognize and remember.
The overall tone of the VIDgital emblem, with its emphasis on simplicity, professionalism, and confidence, accurately conveys the brand’s identity. The logo suggests that the company values clear, high-quality content and seeks to deliver a positive, enjoyable experience to its audience.
VID traces its roots to 1987, when the Soviet Central Television program Vzglyad went on air. Hosted by Vladislav Listyev, Alexander Lyubimov, and Alexander Politkovsky, the show discussed social issues, featured rock musicians, and reached an audience of up to 200 million people. In 1990, its creators founded the television company VID, short for Vzglyad i Drugiye. They began working from the Ostankino television center.
The company’s logo became one of the most discussed symbols of Russian television in the 1990s. Andrey Razbash developed it with help from Albina Nazimova, who suggested an image based on a ceramic mask of the Chinese Taoist philosopher Guo Xiang with a three-legged toad on his head. After a dispute with the Museum of Oriental Art in Moscow, the image was reworked with computer graphics. The logo first appeared on October 25, 1990, before the first episode of Pole Chudes.
In 1992, VID launched several major programs, including Tema with Listyev, Politburo with Politkovsky, and Krasny Kvadrat with Lyubimov. The company became one of the main independent producers in the post-Soviet television market, competing with ATV. In 1993, Listyev became general director of VID and later headed ORT. On March 1, 1995, he was killed in Moscow, and many Russian channels stopped broadcasting for a day in mourning.
After Listyev’s death, Lyubimov led VID until 1998, after which Larisa Sinelshchikova took over. In 1999, Sinelshchikova and Sergei Kushnerev became co-owners. In 2017, the company was renamed VIDgital. It updated its mask logo in CGI form, but in 2020 it returned to the historic VID name. Its best-known programs remained Zhdi Menya and Pole Chudes.
Meaning and History
VIDgital’s brand identity is underpinned by its stylized logo, which symbolizes the brand’s creativity and innovation. The logo, a combination of Russian letters forming “ВИD,” is minimalist yet memorable, reflecting the brand’s ability to convey powerful messages through simple, effective storytelling.
The brand’s tagline, “Зрительным искусствам,” translates to “For the visual arts.” This succinctly encapsulates its commitment to promoting the visual arts through its broadcast content and further demonstrates its unwavering dedication to providing high-quality, meaningful entertainment.
The commitment to the viewer, coupled with an innovative approach to content creation, has helped establish the brand as a reliable and respected name in television production and broadcasting.
What is VIDgital?
VIDgital is a Russian television company founded in 1987, headquartered in Moscow. Known for producing and broadcasting various television shows, it has made significant contributions to Russia’s entertainment landscape. In addition to production, VIDgital also provides media services, including content distribution and licensing.
1990 – 2013
2013 – 2017
2017 – 2020
2020 – today
