The VietJet Air logo shows that a real celebration begins when the company’s plane takes off. The symbols in the emblem jump with excitement, conveying to customers the anticipation of a great time.
VietJet Air was founded on July 23, 2007, as Vietnam’s first private airline. The company was led by Nguyen Thi Phuong Thao, who entered a sector long controlled by the state. VietJet was developed as a low-cost carrier, aimed at making flights affordable for a wider group of Vietnamese passengers rather than only business travelers and higher-income customers.
The airline spent several years preparing for launch and passing regulatory barriers. In 2011, it received a commercial aviation license from the Vietnamese government. Operations began on December 24, 2011, with the first flight from Ho Chi Minh City to Hanoi. VietJet started with three leased Airbus A320 aircraft and a basic service model built around low fares.
From 2012 to 2013, VietJet expanded its domestic network, adding major cities such as Da Nang, Nha Trang, and Hai Phong. In 2013, the company opened its first international route to Bangkok, moving beyond Vietnam into regional travel. In 2014, it placed a $9.3 billion order for 100 Airbus A320 aircraft at the Singapore Airshow, signaling a much larger fleet plan.
In 2015, VietJet added flights to Singapore, Taiwan, and South Korea. In 2016, it was listed on the Ho Chi Minh Stock Exchange, becoming the first publicly traded Vietnamese airline. By 2017, the group had established VietJet Air Cargo and was considering airline subsidiaries in other regional markets. In 2018, it received its first A321neo aircraft, and in 2019, it launched routes to India and Japan. In 2020, the company adjusted to the aviation downturn by focusing on domestic routes and cost control.
Meaning and History
What is VietJet Air?
This Vietnamese low-cost airline based in Ho Chi Minh City is known for its unconventional marketing approach and rapid growth in the Southeast Asian market. The company operates a modern fleet of Airbus A320 and A321 aircraft, serving domestic and international routes. It stands out for its SkyFun program, which offers in-flight entertainment activities, including lotteries and musical performances.
Before 2011
Until 2011, VietJet Air used a unique logo featuring five airplanes arranged to form a flower or star shape. This logo concept symbolizes the synergy and collaborative effort of the company’s fleet, emphasizing their unity and coordination in achieving common goals.
Of the five airplanes featured in the logo, one is highlighted in blue, while the others are red. The blue airplane represents the affordable and standout flights offered by VietJet Air. The company is known for its low-cost tickets, represented here in blue to symbolize affordability. In addition to the basic ticket price, the company offers a range of paid add-on services to create a comprehensive passenger experience.
The red color of the airplanes and the star in the logo serve a dual purpose. They symbolize the airline’s dynamism and passion for flying. The red star, a key element of the Vietnamese flag, recalls the company’s national identity and pride. Using national symbols in the logo strengthens the brand’s connection to the country’s cultural and historical roots.
The company name aligns with the logo’s color scheme: “VietJet” is blue and “Air” is red. This division emphasizes the uniqueness and dual nature of VietJet Air’s offering: affordability and high-quality services, appealing to a broad range of passengers.
2011 – today
The company replaced its traditional logo with its website address to enhance profitability and simplify customer interactions. This change demonstrates the brand’s dedication to modernity and accessibility for tech-savvy users. Using the web address as the primary branding element emphasizes the company’s focus on digital integration, an essential aspect in today’s world.
This approach allows easy access to information about flights and services through online platforms. The booking process becomes more intuitive and user-friendly, aligning with the company’s goals of providing seamless service. The modern design choice reflects a commitment to staying up to date with contemporary trends and meeting the needs of a digital-savvy audience.
Incorporating the web address in the logo highlights the importance of technology in enhancing user experience. Customers can quickly find and navigate the company’s online services, ensuring a more efficient interaction. The shift from a traditional logo to a digital address aligns with the brand’s mission to offer convenience and modern solutions.



