The VietJet Air logo shows that a real celebration begins when the company’s plane takes off. The emblem’s symbols jump with excitement, conveying to customers the anticipation of a great time.
VietJet Air was founded on July 23, 2007, as Vietnam’s first private airline. The company was led by Nguyen Thi Phuong Thao, who entered a sector long controlled by the state. VietJet was developed as a low-cost carrier, aimed at making flights affordable for a wider group of Vietnamese passengers rather than only business travelers and higher-income customers.
The airline spent several years preparing for launch and passing regulatory barriers. In 2011, the Vietnamese government granted it a commercial aviation license. Operations began on December 24, 2011, with the first flight from Ho Chi Minh City to Hanoi. VietJet started with three leased Airbus A320 aircraft and a basic, low-fare service model.
From 2012 to 2013, VietJet expanded its domestic network, adding major cities such as Da Nang, Nha Trang, and Hai Phong. In 2013, the company opened its first international route to Bangkok, moving beyond Vietnam into regional travel. In 2014, it placed a $9.3 billion order for 100 Airbus A320 aircraft at the Singapore Airshow, signaling a much larger fleet plan.
In 2015, VietJet added flights to Singapore, Taiwan, and South Korea. In 2016, it was listed on the Ho Chi Minh Stock Exchange, becoming the first publicly traded Vietnamese airline. By 2017, the group had established VietJet Air Cargo and was considering airline subsidiaries in other regional markets. In 2018, it received its first A321neo aircraft, and in 2019, it launched routes to India and Japan. In 2020, the company adjusted to the aviation downturn by focusing on domestic routes and cost control.
Meaning and History
What is VietJet Air?
This Vietnamese low-cost airline, based in Ho Chi Minh City, is known for its unconventional marketing and rapid growth in Southeast Asia. The company operates a modern fleet of Airbus A320 and A321 aircraft and serves domestic and international routes. It stands out for its SkyFun program, which offers in-flight entertainment activities, including lotteries and musical performances.
Before 2011
Until 2011, VietJet Air used a unique logo featuring five airplanes arranged to form a flower or star shape. This logo symbolizes the synergy and collaboration of the company’s fleet, emphasizing unity and coordination in achieving common goals.
Of the five airplanes featured in the logo, one is highlighted in blue, while the others are red. The blue airplane represents VietJet Air’s affordable, standout flights. The company is known for its low-cost tickets, represented here in blue to symbolize affordability. Beyond the base fare, the company offers a range of paid add-on services to create a comprehensive passenger experience.
The red airplanes and the star in the logo serve a dual purpose. They symbolize the airline’s dynamism and passion for flying. The red star, a key element of the Vietnamese flag, evokes the nation’s identity and pride. Using national symbols in the logo strengthens the brand’s connection to the country’s cultural and historical roots.
The company name aligns with the logo’s color scheme: “VietJet” is blue and “Air” is red. This division emphasizes VietJet Air’s dual offering: affordability and high-quality service that appeals to a broad range of passengers.
2011 – today
The company replaced its traditional logo with its website address to enhance profitability and simplify customer interactions. This change demonstrates the brand’s dedication to modernity and accessibility for tech-savvy users. Using the web address as the primary branding element emphasizes the company’s focus on digital integration, an essential aspect in today’s world.
This approach makes it easy to find information about flights and services online. The booking process becomes more intuitive and user-friendly, aligning with the company’s goals of providing seamless service. The modern design choice reflects a commitment to staying up to date with contemporary trends and to meeting the needs of a digitally savvy audience.
Including the web address in the logo highlights technology’s role in enhancing the user experience. Customers can quickly find and navigate the company’s online services, ensuring a more efficient interaction. The shift from a traditional logo to a digital address aligns with the brand’s mission to offer convenience and modern solutions.



