Viking Air Logo

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Viking Air: Brand overview

Viking Air Ltd.’s innovative aircraft designs and unrivaled engineering expertise have had an indelible impact on Viking Air. Located at Victoria International Airport in North Saanich, British Columbia, Canada, Viking Air has consistently set the industry standard through constant innovation and an unwavering commitment to excellence.

In 1970, Niels Christensen and David Curtis founded Viking Air as a parts distributor specializing in the preservation and maintenance of de Havilland Canada’s (DHC) legendary fleet of aircraft.

In the early 1980s, Viking Air embarked on an audacious venture to change the aviation landscape by venturing into aircraft manufacturing. The company broadened its horizons by focusing on reviving the DHC-6 Twin Otter, a versatile and reliable twin-engine turboprop aircraft.

The company’s commitment to pushing the boundaries of innovation is evident in its partnership with Pratt & Whitney Canada, which resulted in the revolutionary Viking 400 Twin Otter Series 400 Twin Turboprop aircraft.

Building on its legacy of innovation, Viking Air introduces the DHC-515 (formerly known as the CL-515) water bomber for firefighting to the world. Working with Cascade Aerospace and other industry partners, Viking Air has developed a state-of-the-art aircraft that promises to revolutionize aerial firefighting operations.

Throughout its history, Viking Air Ltd. has remained a driving force in the aviation industry, building on a rich Canadian heritage spanning several decades.

Meaning and History

Viking Air Logo History

What is Viking Air?

Viking Air, founded in the 1970s, is a Canadian aircraft operator and manufacturer. Its headquarters are located at the Victoria International Airport in North Saanich, British Columbia, Canada. The company was known for its de Havilland Canada aircraft maintenance and repair services; in 2005, when the company received type certificates for seven de Havilland aircraft that had been discontinued, it became a leader in the aviation industry. Building on its success, in 2007, the company began a new program to produce the DHC-6 Twin Otter, a versatile aircraft used in a variety of applications, including cargo, passenger, and emergency response.

1970 – today

Viking Air Logo

The dominant color in the Canadian airline’s logo is blue, which is associated with the sky, take-off, and harmony. However, there is a bright spot at the end of the name – a maple leaf, symbolizing the country to which the airline belongs. It acts as an accent mark in the existing text. For the text itself, the designers chose a very bold and large font – slashed, block, geometric. The lettering is slightly slanted to counterbalance the sharp accent stretch of the first four letters. In this way, the designers cleverly manipulate the dot above the “i.”

The choice of a slightly slanted font creates a sense of dynamism, contrasting with the stability carried by the blocky geometric symbols. The inclusion of a maple leaf provides a direct link to the airline’s national identity and serves as a visual cue that instantly connects the brand to Canada. The blue color palette reinforces the idea of sky and flight, completing the airline’s visual identity.