Vimeo rose to fame as the first video hosting service to allow you to download and watch HD videos. In this, he bypassed YouTube and other sites that offered such a function several years later. A professional video platform can be used as a marketing tool for aspiring entrepreneurs and global brands because it provides all the opportunities to create impressive videos. Well, the advanced settings open up new horizons in terms of content promotion.
Meaning and History
Vimeo is committed to staying connected with a global presence. Its offices are located in different parts of the world and are subordinate to the headquarters in New York. The website traffic reaches over 175 million people per month. Users are offered free accounts (500 MB per week) and paid premium subscriptions that expand the volume of downloadable content.
But Vimeo is attracting attention for more than that. An important part of a video hosting strategy is its recognizable logo. The visual identity changed twice as the platform was looking for its unique style.
2004 – 2005
The Vimeo service was created in 2004 to share interesting stories or creative ideas through online video broadcasts. Its name at the same time looked like an anagram for the word “movie” and as a mixture of the words “video” and “me.” It was this that served as the basis for the first logo. The designers used uppercase black sans serif letters and placed the lettering on a white and gray background with a gradient.
2005 – 2006
In 2005, the name of the video hosting was changed to lower case. The font became similar to the handwritten one, although the “v” and “i” were separate, with a small letter spacing. The developers made the letters rounded, removing absolutely all corners. They also repainted the word blue and changed the background color to white without adding any other shades.
2006 – present
2006 proved to be a watershed in the history of Vimeo. It was then that the American video platform acquired its iconic logo, by which it can be easily recognized. The design is based on the previous version. However, there are still differences: the creators connected the letters, increased the thickness of the lines, and aligned all the diagonal strokes to be located at the same angle. Simultaneously with the complete inscription, an icon in the form of “v” appeared.
Font and Colors of the Emblem
The Vimeo wordmark replaces the full-fledged graphic symbol because it is unusual, vibrant, and recognizable. The designers tried to convey the relaxed mood of the service, to arouse subconscious trust in users. Even small angles that appear at the ends of “v” and “m” do not spoil the overall impression. They look like serifs, when in fact, they are not.
The full logo with the name of the video hosting and the “v” icon is written in the stylish Black Rose font from the Regular subfamily, created by typographer Michael Hagemann in 2009. But the designers slightly changed the lettering, reducing the distance between them. If the inscription had been in the original typeface, it would have taken up a little more space due to the long connecting lines.
Global experiments with color ended in 2005 when blue replaced black. In 2006, the developers changed the shade, choosing the darker Vimeo Blue (# 1AB7EA). At the same time, the classic white background remained.