Recently, Viva, a groundbreaking app for the Latin American market focused on women’s health, unveiled a new logo. The app provides mental, physical, and career wellness coaching through audio lectures. Developed in Uruguay in 2021, the app debuted in May 2024, with an English version to follow later in the year. IILO Studio, based in Turin, Italy, created the original logo and identity.
“Viva” is an appropriate name for a wellness app, translating to “long live” or “alive” in Spanish. Despite the name’s broad cultural significance, the company overcame legal obstacles but had to use soyviva.com due to its generic nature. Since the username @viva was already taken, they opted for @viva.bienestar on social media, aligning with their goal of promoting well-being.
In contrast to the sans-serif logos common in the IT and wellness industries, the new logo is a script wordmark with an energetic, flowing vibe. The cursive style of the wordmark features a vertical zig-zag motion in the “VIV” ligature, enhancing its overall aesthetic appeal while maintaining good legibility. This is particularly important for short script names where nearby letters can confuse. However, the tail of the “A” could have followed the curve more smoothly to ensure consistent line weight with the other letters.
Swiss Typefaces’ Euclid Circular B is the app’s main typeface. This geometric typeface contrasts with the vibrant logo, giving it a grounded, businesslike appearance suitable for a health-related brand. Euclid Circular B balances the fun nature of the wordmark with the authoritative yet approachable vibe expected in a healthcare context.
The new identity’s color scheme features vivid and captivating tones, conveying the app’s focus on various health and wellbeing-related topics. The predominant hue is a vibrant, upbeat blue representing creativity and trust. Complementary colors include shades of green and pink, symbolizing vitality and health, respectively. This combination aims to attract a broad user base while fostering trust in the app’s capabilities.
The new graphic identity incorporates elements of technology and nature. The design includes cube-shaped and molecular structure-like patterns, blending a natural approach to wellness with the scientific foundation of the app’s capabilities. These modular components can be used across different media and platforms, ensuring consistency and adaptability.
The website and other digital touchpoints have also been updated to align with the new brand identity. The redesigned website features an easy-to-use interface, intuitive navigation, and engaging content that supports the app’s goals. The streamlined, contemporary design facilitates effortless information retrieval and feature accessibility for users.
The redesign places a strong emphasis on the app’s user experience. The audio courses are divided into mental, physical, and professional health sections, each designated with a different color and icon for easy identification. To improve user engagement and retention, the app includes interactive features like progress trackers and tailored recommendations.
With its new look, the wellness platform is now positioned as a pioneer in Latin America’s women’s health industry. The company aims to empower women by providing the resources and information they need to enhance their well-being. The app stands out from other wellness platforms by emphasizing a comprehensive approach to health that considers emotional, physical, and professional factors.
