Volotea Logo PNG
The Volotea logo is technological and modern. Every detail is imbued with the theme of flying and Spanish symbols. The emblem is a true mosaic of textures and geometry, highlighting the carrier’s dynamic nature.
Volotea: Brand overview
Volotea, a budget airline based in Barcelona, took off in 2011. The brainchild of Carlos Muñoz and Lázaro Ros, the duo who previously created Vueling, the airline was officially founded on October 10, 2011.
Spotting an opportunity to connect small and mid-sized cities across Europe—routes often neglected by major airlines—the founders set their plan in motion. The inaugural flight from Venice to Cagliari in Sardinia occurred on April 5, 2012, marking the commencement of their operations.
Starting with a fleet of four Boeing 717 aircraft, an unusual choice for European low-cost carriers, the brand aimed for efficiency on short routes. During its first year, the company established bases in Venice and Nantes, focusing on the Italian and French markets.
2013 saw significant growth, with new bases in Bordeaux and Palermo strengthening the airline’s foothold in France and Italy. By 2015, the airline had begun transitioning to Airbus A319 aircraft, which offered greater capacity and efficiency for longer routes.
In 2016, the airliner celebrated transporting its 10-millionth passenger and inaugurated a new base in Toulouse. The expansion continued in 2017 with new bases in Genoa and Marseille, extending their network to over 75 cities across 16 European countries.
2018 marked a significant step as the carrier acquired its first directly purchased Airbus A319, moving beyond its reliance on leased aircraft. 2019, the company established new bases in Cagliari and Naples, reinforcing its presence in Italy.
By 2020, the fleet had grown to over 30 aircraft, predominantly Airbus A319s, operating more than 300 routes across over 90 European cities. The brand continues to make air travel more accessible by connecting overlooked routes, embodying its mission to link lesser-served destinations.
Meaning and History
What is Volotea?
This is a low-cost Spanish airline based in Asturias. It is known for its unique business model focused on serving small and medium-sized European cities. The company operates a fleet of Airbus A319 and A320 aircraft, allowing it to handle medium-haul routes efficiently. It is known for its “competition avoidance” strategy, focusing on routes not served by other carriers and creating unique market niches. The airline stands out for its Megavolotea loyalty program, offering exclusive benefits for frequent flyers.
2011 – today
The Volotea logo consists of two main elements. The first is a large brown inscription using a sans-serif font. The letters stretch upward, symbolizing an aspiration towards the sky. The brown color represents reliability and stability.
The second element is a diamond shape in the top right corner. This shape is divided into nine squares: four red, four red-and-white striped, and a central white square. The color scheme reflects the motifs of the Barcelona flag. The stripes symbolize the Crown of Aragon, while the red and white symbols hint at the Cross of Saint George.
The arrangement of the striped squares forms a propeller, linking the symbol to the theme of flying. The diamond appears to be about to start spinning, suggesting movement, speed, and travel.
The central white square symbolizes purity, reliability, and safety, evoking passengers’ trust in the airline.