Wacker Neuson Logo

Wacker Neuson LogoWacker Neuson Logo PNG

Wacker Neuson: Brand overview

Wacker Neuson, a German engineering company founded in 1848, specializes in construction equipment, compact machines, and agricultural machinery. The company was originally formed as a foundry, and in 2005, it received its current name and has been operating under it ever since.

Wacker Neuson’s product range is very broad and includes excavators, wheel loaders, dump trucks, skid steer loaders, telehandlers, and drilling rigs. In addition, the company’s product range includes tampers and vibratory plates. The company also manufactures concrete machinery, including pumps, trowels, and screeds. In the agricultural sector, Wacker Neuson is known for its compact tractors and combines.

Wacker Neuson equipment is designed for various applications such as soil compaction, demolition, gardening, landscaping, and concrete work. The company also meets the needs of the agricultural sector. The main production of machinery is carried out in Germany, Austria, and the USA, where more than 6.5 thousand people are employed.

Wacker Neuson’s sales network covers more than 150 countries, distributing its products for direct sales and rental. In addition, the company has a rental division, Wacker Neuson Rental, offering a wide fleet of equipment. In 2021, Wacker Neuson’s revenue amounted to €1.9 billion, with Europe accounting for a significant portion of this revenue.

The company’s main goal is to provide reliable, efficient, and user-friendly machines to increase the productivity of its customers in various industries.

Meaning and History

Wacker Neuson Logo History

What is Wacker Neuson?

From its humble beginnings as a blacksmith shop in Dresden, Germany, in 1848, Wacker Neuson has grown into a pioneer in the construction sector and established a 170-year legacy. With a presence in more than 50 countries, Wacker Neuson has become the preferred choice for construction professionals worldwide.

1945 – 2007

Wacker Neuson Logo 1945

2007 – today

Wacker Neuson Logo

The Wacker Neuson symbol looks like the letter “W” divided into parts, but there are actually two glyphs behind it. The red segment is the letter “N,” which is slightly slanted to the right. Only an additional gray diagonal turns it into the letter “W .”The monogram is placed inside a silver circle with a dark border. The two-tiered company name is in a unique, bold font where the letter “R” has a hole on the left side.

The silver circle resembles a shiny metal wheel, bringing associations with heavy machinery, which is actually what characterizes the company. The cunning letter “N” turning into “W” looks like a magic trick, and it’s nice to think that there is more to it than meets the eye. The bold font with a hole in the letter “R” is like a wink, making you look twice.

Wacker Neuson color codes

Davy’s GrayHex color:#464f4c
RGB:70 79 76
CMYK:11 0 4 69
Pantone:PMS 446 C
Maximum RedHex color:#d91920
RGB:217 25 32
CMYK:0 88 85 15
Pantone:PMS Bright Red C