Wataniya Airways Logo PNG
Wataniya Airways: Brand overview
Wataniya Airways, the national airline of Kuwait, operated from 2005 to 2018. The airline was established as a private enterprise in Kuwait in 2005 and began commercial operations in 2009. Its initial fleet consisted of Airbus A320 aircraft that provided regional transportation to the Middle East from a base in Kuwait City.
Over the next few years, Wataniya Airways expanded its network to more than 16 destinations covering the Middle East, South Asia, Africa, and Europe. However, huge competition from regional giants such as Emirates and Qatar Airways began to put pressure on Wataniya’s operations.
In 2011, due to Wataniya Airways’ growing financial losses, the Kuwaiti government became the owner of Wataniya Airways. Despite these changes, the airline continued to struggle with problems. With neither an acceptable strategy nor a potential buyer, Wataniya Airways ended its operations with its last flight in September 2018, ending its journey after nearly a decade.
During its greatest heyday, Wataniya operated a fleet of more than 10 Airbus A320 family aircraft and served more than one million passengers per year. The airline’s collapse demonstrated the enormous challenges faced by small national carriers when trying to compete globally with established Gulf mega-airlines.
Meaning and History
2005 – 2011
2017 – 2018
The Wataniya Airways symbol resembles a paper airplane. It consists of two curved white triangles that actually serve as abstract wings. The base of the design is a dark blue rectangle with rounded corners. On the right side is an inscription of the same color. The name of the airline is presented in two languages: Arabic at the top and English at the bottom. A unique sans-serif font is used for the English text.
The dark blue rectangle serves as a stable and calm background for the white triangles, enhancing their visual impact. The use of white symbolizes purity and clarity, which is important to the airline. The multilingual naming provides greater accessibility and awareness to different consumer segments. The rounded corners of the rectangle make the design less rigid, giving it a more modern and accessible look.
