Wayfair Logo PNG
The emblem’s bright elements encode a wide range of goods that can be shipped anywhere in the country. The Wayfair logo announces fast delivery, thoughtful logistics routes, and maximum customer convenience.
Wayfair: Brand overview
| Founded: | August 2002 |
| Founder: | Niraj Shah, Steve Conine |
| Headquarters: | Boston, Massachusetts, U.S. |
| Website: | wayfair.com |
Meaning and History
The online store’s debut name was CSN Stores. But it wasn’t the first organization created by two Cornell University graduates: at the time, they had two firms (Simplify Mobile and iXL). So, the young entrepreneurs already had experience. They opened a joint company and started selling racks and storage systems over the Internet. One of them took on the position of chairman and the other the CEO. They didn’t think long about the name, using the letters of their initials.
A year later, the company expanded substantially, hiring employees and adding garden and garden products to the range to sell at three new sites. Gradually, the catalog included all types of furniture, household products, decor elements, and everything for repairs, including bedding and bath accessories. Then, the company began to penetrate foreign markets, and by 2011, the company owned more than 200 online stores. At the same time, it changed its name to Wayfair. The word carries no conceptual meaning – it consists of two easily pronounced bases. A branding agency from Newton proposed this version.
Around 2019, the firm started having problems, causing gossip and scandals. Because of this, many employees left it: some resigned in protest, others had to be fired because of falling profits. Despite this massive staff loss, the company still has enough people, with 2,300 data engineers and over 3,000 helpdesk representatives. Worldwide locations share a common logo, altered only once.
2002 – 2011
The debut version of the logo does not look like the current one and consists of two text parts. On the left half is the abbreviation “CSN,” which is formed from the initials Niraj Shah and Steve Conine. The word “Stores” is on the right with the miniature prefix “shop easy.” A thin vertical line separates them. All letters in the name are lowercase, with a slight slant.
2011 – 2016
The logo design has become friendlier after rebranding with a change of corporate style associated with the company’s transition to foreign markets. The excessive severity has disappeared, and a friendly graphic element has appeared, formed by two overlapping hexagons. They have an elongated shape and different colors on opposite sides: purple, olive, mint, and yellow. At their intersection is a dark purple diamond colored in the color of the brand name. A geometric figure with a complex shape replaces the dot above the letter “i.”
2016 – today
The current Wayfair logo uses a different font. It is softer and more rounded than the previous version. The trademark connection between the “yf” and the bright geometric element is preserved. Its designers moved it to another place, placing it before the company name, and used the classic dot over the “i.” They also replaced the dark purple color with bright lilac.
Font and Colors
This retail chain’s brand identity has several distinctive features—first, lower-case letters instead of traditional capital letters; second, a commitment to soft pastel colors; third, a ligature of “y” and “f.” Fourth, a complex figure consisting of two elongated hexagons.
The earliest emblem’s lettering was in thin italic type with a minimal slant. Then came the typographic typeface with strict geometric characters and sharp, flat serifs. The third version of the logo uses a soft lettering style with smooth transitions and roundings. The corporate palette consists of several shades of purple, olive, mint, and yellow.
