Wish is an American online platform for making remote online purchases from merchants around the world. It is designed to facilitate contact between buyers and representatives of manufacturing companies so that consumers can get the product inexpensively – in fact, at the factory price. The service was launched in the summer of 2010 and is managed by ContextLogic Inc. Its founders are Piotr Szulczewski (CEO) and Danny Zhang (former head of the technical department).
Meaning and History
Wish originated as a digital app for iOS and Android. However, over time, it has become a full-fledged service that allows you to personalize purchases without using the search option visually. The purpose of this eCommerce platform is to directly present products and conclude trade deals directly with consumers. So goods are purchased without commissions, bypassing distributors. Therefore, now over one million sellers post their offers on the service.
The service was founded by a former Google employee and was originally a software company. In the very first year of its activity, ContextLogic (this name it bore) received investments of more than one and a half million dollars and attracted the head of Yelp, Jeremy Stoppelman, to cooperation. In the spring of 2011, Piotr Szulczewski asked Danny Zhang, a college friend, for help. As a result, the site was relaunched under the current name – Wish, taken as the basis for the logo.
In the early days, software-enabled consumers created wishlists for the products they needed and only then checked them against offers. But in 2013, sellers were asked to post their options directly in the app, noting that the service would keep a commission for each completed sale. This is how a full-scale web resource with its specifics appeared.
In 2017, the service became the most popular in e-commerce, and its simple logo gained wide recognition all over the world. Moreover, the emblem appeared simultaneously with the program and fully reflected its essence – the simplicity of concluding purchase and sale transactions at a low price. Most of the purchases are concentrated on the foreign segment of small goods weighing up to two kilograms.
Font and Colors of the Emblem
The Internet service identity is presented in two formats:
- A full-fledged logo
- Consisting of text
- A truncated icon formed from the name of the company
The official emblem contains the single word “wish.” It is made in a semi-handwritten style: the first letter is handwritten, the rest of the characters are printed. In this case, all characters are in lower case. The letters’ design is combined and consists of a combination of an individual typeface with a classic sans serif.
The brand name includes an initial handwritten “w” with a distinctive stroke on the left side. The lines are smooth, streamlined, without breaks, corners, and sharp transitions.
For the logo of the commercial and sales service “wish,” the designers chose an individual typeface that fragmentarily resembles the Neutro Heavy Italic fonts by Durotype and Axiforma Black Italic by Kastelov.
The predominant color of the logo is blue # 2ab8ec. Moreover, in the main version, it colored the word and the background in the icon. Additional color is neutral white, on which light blue lettering is visible.