The Wix cloud platform allows you to create HTML5 web pages without any coding experience. It offers versatile free templates that are aimed at entrepreneurs and casual users. Paid functions go beyond the basic service: connecting a site to your domain or increasing storage is only possible for the money.
Meaning and History
The company was founded in Israel by three entrepreneurs who were working on another startup. They realized how time-consuming it was to create web resources, so they decided to launch their website builder. The main idea of Wix is freedom of expression. Moreover, the platform provides it to others, but itself follows this principle, which is noticeable in the example of its bright and varied logos.
In 2006, Wix acquired a recognizable symbol: the character in the shape of the letter “X.” He had arms raised, legs wide apart, and a schematic face: eyebrows, gray eyes, mouth. A white and yellow creature with a black outline stood above the word “WIX.” Just below, right-aligned was the site domain “.com.” The dot above the “I” looked like a yellow pointed ellipse.
A year after the launch of the service, the designers redesigned the logo. They changed the color of the man’s eyes and moved the name to the right. The domain “com” without a period is located vertically after the word “WIX.”
The eyes of the anthropomorphic character are gray. One of the arms is slightly bent; the head is turned to the right. The gray name of the site is at the bottom. The background is a blue rectangle.
2009 – 2010
The X-shaped creature is looking straight ahead. The lettering turned black, and the blue rectangle turned into a blue square.
2010 – 2011
The developers of the logo removed the little man and left only the Wix site’s white name with the domain “com” after the period. It is, as before, placed in a blue rectangle.
2012 – 2013
The designers removed the blue background to add a gradient reflection of the lettering at the bottom. Also, they removed the .com and repainted WIX gray.
2013 – 2015
The 2007 logo returned, but without the second level of the domain.
2015 – present
The “X” man has been permanently removed. Only the name of the platform has survived.
Font and Color of the Emblem
The Wix wordmark used to be decorated with the corporate yellow and white “humanoid” symbol. But there was no place for it in the current version: the emblem contains only an inscription. The “com” add-on that was used periodically is now also missing. The evolution of identity followed the path of simplification: every year, unnecessary elements were eliminated so that attention was focused on the word “WIX.”
The custom logo font has no analogs because it was created from scratch for a website builder. The design is built on contrasts: the lines’ sharpness is combined with smooth curves and the black letters – with a yellow elliptical dot above the “I.” There is also a dark gray version with “.com” and an all-black emblem with no yellow added.