WIX Logo PNG
The platform includes a seed that lets you build a real website. Convenient and well-thought-out templates combine to form a harmonious web page space, much like the smooth letter elements that come together in the Wix logo.
Wix was founded in 2006 in Tel Aviv by Giora Kaplan, Nadav Abrahami, and Avishai Abrahami after they struggled to build a site for a previous project. The idea centered on a platform that removed the need for coding and relied on templates.
In 2008, the team launched a Flash-based builder that enabled visual editing but faced limitations on mobile devices and in search engines. In 2009, Wix raised $3.5 million from Bessemer Venture Partners and Mangrove Capital Partners, enabling the team to scale its development.
Between 2010 and 2011, the platform grew to 10 million users and expanded internationally through localization. In 2012, Wix replaced Flash with an HTML5 system, improving compatibility and performance.
In 2013, the company went public on the NASDAQ, raising $127 million. The IPO supported further growth and product expansion. In 2014 and 2015, Wix introduced an app market and tools aimed at specific user groups, such as musicians.
In 2016, Wix launched ADI, an artificial intelligence tool that automatically generates websites. In 2017, it introduced a development environment, later called Velo, that gave advanced users control via JavaScript.
In 2018 and 2019, Wix expanded into payments and AI-based design tools. In 2020, it released Editor X for professional designers amid global disruption.
In 2021, a partnership with Vistaprint expanded access for small businesses. In 2022, the company focused on e-commerce features and mobile tools.
By 2023, Wix served millions of users worldwide, continuing to adapt to competition and shifting technology demands.
Meaning and History
The company was founded in Israel by three entrepreneurs working on another startup. They realized how time-consuming it is to create web resources and launched their website builder. Wix’s main idea is freedom of expression. Moreover, the platform applies this principle to others and follows it, as seen in its bright, diverse logos.
What is Wix?
Wix is an Israeli software company registered in the USA. It develops software to create web resources using cloud technologies. It was founded in 2006 by Giora Kaplan, Avishai, and Nadav Abrahami. The company’s headquarters is in Tel Aviv, with additional offices in 12 countries, including Canada, Japan, Ukraine, Germany, and others.
2006
In 2006, Wix introduced a recognizable symbol: a character shaped like the letter “X.” It had raised arms, widely spaced legs, and a schematic face: eyebrows, gray eyes, and a mouth. Above the word “WIX” was a white-yellow creature with a black outline. Just below, aligned to the right, was the site’s “.com” domain. The dot over the “I” looked like a yellow pointed ellipse.
2007
A year after the service launched, the designers changed the logo. They changed the man’s eye color and moved the name to the right. The domain “com” without a dot was placed vertically after the word “WIX.”
2008
The anthropomorphic character’s eyes are grey. One arm is slightly bent; the head is turned to the right. Below is the site’s grey name. The background is a blue rectangle.
2009 – 2010
The X-shaped creature looks straight ahead. The inscription becomes black, and the blue rectangle becomes a blue square.
2010 – 2011
The logo developers removed the little man and left only the white site name Wix with the domain “com” after the dot. It was, as before, placed in a blue rectangle.
2012 – 2013
Designers removed the blue background to add a gradient reflection to the inscription at the bottom. Moreover, they removed the .com domain and repainted WIX in grey.
2013 – 2015
The Wix logo, introduced between 2013 and 2015, is an updated version of the original 2007 design. At the center of the emblem is a recognizable symbol, a stylized “X” with a smiling face, making it friendly and memorable for users. The yellow at the top of the “X” symbolizes creativity and energy, while the white at the bottom signifies purity and simplicity, aligning directly with the company’s philosophy.
Yellow is often associated with positivity and innovation, reflecting the service’s mission to make website creation accessible to everyone. The white hints at the platform’s ease of use, allowing even beginners to set up a site quickly and effortlessly.
The visual mark’s font is equally minimalist and modern. The black text next to the “X” symbol contrasts and emphasizes the brand’s seriousness while maintaining its approachable image. Uppercase and lowercase letters make the logo easy to perceive, balancing playfulness and professionalism.
2015 – 2023
This logo, introduced in 2015, marked the company’s shift towards minimalism and brand maturity. It marked a significant stage in the company’s growth as it fully transitioned to a more refined, straightforward visual style. The main change was removing the cartoon-like “X” symbol with a face, which had made the previous versions of the emblem more playful and casual. The new logo became more serious, emphasizing the company’s growth and its aim to attract a broader range of professional users.
The font remained rounded and modern, reflecting the platform’s technological nature while remaining friendly and accessible. The color palette also underwent some changes. Most of the visual mark is now presented in a formal black, but the dot above the letter “i” has been changed to a bright yellow, adding a touch of playfulness and freshness. This element symbolizes creativity, freedom, and the possibilities the company offers its users.
This version of the logo underscores the company’s readiness for new challenges, representing its evolution from a playful startup to a serious international platform for website creation.
2023 – today
The Wix logo has undergone further changes, becoming even more minimalist, reflecting the company’s commitment to simplicity and professionalism. In the new logo, the dot above the letter “i” has been completely removed, making all the letters uniform in style and size. Now, the logo is presented in all caps, giving it a more formal, solid appearance. This shift reflects the company’s new stage of development, as it has firmly established itself as a major player in the website creation platform market.
The letters “W” and “I” in this visual mark feature softer, rounded edges, which give the logo a sense of modernity and openness. Interestingly, the letter “X” has slightly less rounded corners than the first two letters, adding a touch of dynamism and emphasis at the end of the word. This subtle change creates a sense of balance and completeness.
The color scheme remains simple, with a formal black that emphasizes the company’s professionalism and seriousness. This indicates that Wix is now targeting professionals and businesses, offering high-quality website creation services.
The new logo symbolizes the company’s maturity and readiness to work with a diverse range of clients, including large businesses and web design and development professionals.
Font and Colors
The old Wix trademark had a proprietary yellow-white “humanoid” symbol. But the current version has no place for it: the emblem contains only the inscription. The “com” addition, used periodically, is now absent as well. The identity’s evolution focused on simplification: each year, additional elements were removed to concentrate attention on the word “WIX.”
The logo font has no analogs, as it was specifically created for the website builder. The design is built on contrasts: the sharp lines combined with smooth curves, and black letters with a yellow elliptical dot over the “I.” There is also a dark grey version with “.com” and a completely black emblem, without yellow.