WIX Logo

Wix LogoWIX Logo PNG

The platform contains a seed that allows you to grow a real website. Convenient and well-thought-out templates combine to form a harmonious web page space, similar to how smooth letter elements come together in the Wix logo.

WIX: Brand overview

Founder:Avishai Abrahami, Nadav Abrahami, Giora Kaplan
Tel Aviv, Israel
The cloud platform Wix allows you to create HTML5 web pages without any coding experience. It offers universal free templates aimed at entrepreneurs and ordinary users. Paid features go beyond the basic service: connecting the site to your domain or increasing storage is only possible for a fee.

Meaning and History

WIX Logo History

The company was founded in Israel by three entrepreneurs working on another startup. They realized how time-consuming creating web resources is and decided to launch their own website builder. The main idea of Wix is freedom of expression. Moreover, the platform provides it to others but also follows this principle itself, as seen in its bright and diverse logos.

What is Wix?

Wix is an Israeli software company registered in the USA. It develops software for creating web resources based on cloud technologies. It was founded in 2006 by Giora Kaplan, Avishai, and Nadav Abrahami. The company’s headquarters is in Tel Aviv, with additional offices in 12 countries, including Canada, Japan, Ukraine, Germany, and others.


Wix Logo 2006

In 2006, Wix introduced a recognizable symbol: a character in the shape of the letter “X.” It had raised arms, widely spaced legs, and a schematic face: eyebrows, gray eyes, mouth. Above the word “WIX” was a white-yellow creature with a black outline. Just below, aligned to the right, was the site’s “.com” domain. The dot over the “I” looked like a yellow pointed ellipse.


Wix Logo 2007

A year after the service launched, designers changed the logo design. They changed the color of the man’s eyes and moved the name to the right. The domain “com” without a dot was placed vertically after the word “WIX.”


Wix Logo 2008

The anthropomorphic character’s eyes are grey. One arm is slightly bent; the head is turned to the right. Below is the site’s grey name. The background is a blue rectangle.

2009 – 2010

Wix Logo 2009-2010

The X-shaped creature looks straight ahead. The inscription became black, and the blue rectangle turned into a blue square.

2010 – 2011

Wix Logo 2010-2011

The logo developers removed the little man and left only the white site name Wix with the domain “com” after the dot. It was, as before, placed in a blue rectangle.

2012 – 2013

Wix Logo 2012-2013

Designers removed the blue background to add a gradient reflection to the inscription at the bottom. Moreover, they removed the .com domain and repainted WIX in grey.

2013 – 2015

Wix Logo 2013-2015

The 2007 logo returned but without the second-level domain.

2015 – today

Wix Logo 2015-present

The “X” symbol was permanently removed. Only the platform’s name remained.

Font and Colors

Wix Emblem

The old Wix trademark was adorned with a proprietary yellow-white “humanoid” symbol. But in the current version, there is no place for it: the emblem contains only the inscription. The “com” addition, which was used periodically, is now also absent. The evolution of the identity went towards a simplification: each year, extra elements were removed to focus attention on the word “WIX.”

The logo font has no analogs, as it was created from scratch for the website builder. The design is built on contrasts: the sharpness of the lines combined with smooth curves and black letters with a yellow elliptical dot over the “I.” There is also a dark grey version with “.com” and a completely black emblem without the addition of yellow.

WIX color codes

Mellow ApricotHex color:#fbbd71
RGB:251 189 113
CMYK:0 25 55 2
Pantone:PMS 150 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C